#operational-ai

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Artificial intelligence
fromTechzine Global
7 hours ago

Celonis and Databricks work on AI-driven business process optimization

Celonis and Databricks integrate via Delta Sharing to exchange live data securely, enabling operationalized AI, living digital twins, and continuous process optimization without data duplication.
Marketing tech
fromThe Drum
1 week ago

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

Operational AI, not generative AI hype, will drive a creative renaissance by fixing existing marketing operations and delivering measurable ROI.
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