UX design
fromMedium
4 days agoFrom Outputs to Outcomes: Why Impact-Driven Design Matters
Design success should be measured by user and business outcomes rather than solely by aesthetics, with different approaches needed for B2C and B2B contexts.
When I transitioned from a UI/UX designer role to a greater involvement in both product and design decisions, I realised the biggest shift was in perspective. It was learning to anchor design decisions on user and business outcomes, not just on pixel-perfect UIs. This approach forced me to think less about "is this design pretty?" and more about "does this design help someone take the next step?"