fromPractical Ecommerce
3 days agoWhat Foreign Merchants Miss in India
India's Unified Payments Interface is a government-backed peer-to-peer infrastructure launched in 2016. It allows seamless payments between two bank accounts at near-zero cost. UPI now powers 85% of India's digital transaction volume, driven by its over 900 million mobile internet users. Yet foreign ecommerce brands entering the country often rely on card-based checkout flows. That mismatch hurts conversions from day 1.
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