Marketing techfromMarketing Dive1 week agoAmerican Express debuts ad network boasting contextual targeting prowessAmerican Express launched Amex Ads, an ad network leveraging first-party data from 34 million U.S. cardholders to expand into commerce media advertising.
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Data sciencefromTearsheet6 months agoA deep dive into how Amex's new Frontier Research Team is using AI and ML to build better modeling solutions - TearsheetAmerican Express is harnessing AI and machine learning to enhance credit and risk management strategies.
