Memory shortages will likely stunt PC shipments in 2026, as available supplies will not be able to meet demand thanks to memory makers chasing the lucrative AI infrastructure market instead. Overall PC market performance in 2025 was healthy, according to research biz Omdia, but it notes that memory and storage supply was already tightening, with associated upward price pressure emerging around the middle of last year.
Consumers' appetite for big-ticket spending on PCs faces a number of downside risks. Although PCs currently remain exempt, broader tariffs impacting key spending categories have already resulted in inflationary pressure, with the Federal Reserve pausing its planned interest rate cuts in anticipation of further price rises in the remainder of the year.