#pharmaceutical-marketing

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#marketing
Marketing
fromThe Drum
37 minutes ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
11 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
10 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromThe Drum
37 minutes ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
11 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
10 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
4 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
more#marketing
fromThedrum
9 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#artificial-intelligence
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Business intelligence
fromFairbanks Daily News-Miner
4 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
#qr-codes
Web design
fromThedrum
7 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
9 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
7 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
9 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Marketing tech
fromForbes
5 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Healthcare
fromArs Technica
2 hours ago

Americans ask AI for health care. Hospitals think the answer is more chatbots.

Health systems are introducing branded AI chatbots to provide health advice, raising questions about safety, monitoring, and effectiveness.
Pets
fromDoggodigest
8 hours ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
#seo
Online marketing
fromInc
13 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
8 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromDigiday
4 days ago

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.
Online marketing
fromInc
13 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
8 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromDigiday
4 days ago

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.
more#seo
SF food
fromTasting Table
9 hours ago

The Food Label That Often Misleads Even Savvy Shoppers - Tasting Table

'Multigrain' labels can be misleading, often containing little to no whole grains, while 'x-free' labels do not necessarily indicate harmful ingredients.
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
E-Commerce
fromEntrepreneur
1 day ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
fromFortune
1 day ago

Why this Gilead Sciences exec says managing energy, not time, drives performance | Fortune

"I think about it like a piggy bank. Some meetings, tasks, and decisions draw heavily from it, particularly long discussions that go in circles..."
Women in technology
Mental health
fromFast Company
1 day ago

I scaled mental health products for millions

Entrepreneurship is often misrepresented, masking the anxiety and stress that founders experience behind the facade of autonomy and success.
fromwww.dw.com
1 day ago

Merck's Keytruda: A lifesaving drug, a global divide

Keytruda, first approved in 2014, belongs to a class of immunotherapy drugs that enable the immune system to attack cancer cells, extending survival for millions and transforming fatal diagnoses into manageable conditions.
Cancer
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
NYC startup
fromFuturism
5 days ago

AI-Powered Drug Marketer Medvi Responds After Allegations About Fake Doctors and Patients

Medvi, a drug marketing company, faces backlash for unethical practices despite a New York Times profile praising its AI-driven business model.
#ai-in-healthcare
Medicine
fromTNW | Opinion
3 days ago

AI health tech is booming. The cures are not.

AI in drug discovery shows promise but has not yet delivered significant breakthroughs for patients.
Medicine
fromFast Company
1 week ago

The AI drug revolution is real but the hype around it isn't

AI may revolutionize drug discovery, but it cannot simplify the complexities of human biology or guarantee successful treatments.
Medicine
fromTNW | Opinion
3 days ago

AI health tech is booming. The cures are not.

AI in drug discovery shows promise but has not yet delivered significant breakthroughs for patients.
Medicine
fromFast Company
1 week ago

The AI drug revolution is real but the hype around it isn't

AI may revolutionize drug discovery, but it cannot simplify the complexities of human biology or guarantee successful treatments.
more#ai-in-healthcare
Deliverability
fromMarTech
5 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Marketing
fromMarTech
10 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromExchangewire
14 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Online marketing
fromFood & Beverage Magazine
1 day ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
#tiktok
Cancer
fromwww.theguardian.com
2 days ago

Dr TikTok: patients diagnose chronic illnesses with anonymous commenters' help

TikTok's algorithm and user comments have led to early medical diagnoses, saving lives like Malina Lee's from thyroid cancer.
Social media marketing
fromWWD
19 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Cancer
fromwww.theguardian.com
2 days ago

Dr TikTok: patients diagnose chronic illnesses with anonymous commenters' help

TikTok's algorithm and user comments have led to early medical diagnoses, saving lives like Malina Lee's from thyroid cancer.
Social media marketing
fromWWD
19 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
more#tiktok
Healthcare
fromCbsnews
2 days ago

Fighting for health care claim approvals

Insurance companies often delay or deny necessary medical treatments, causing significant emotional and physical distress for patients.
from24/7 Wall St.
4 days ago

Eli Lilly vs. Novo Nordisk: The Obesity Drug Race Has a New Leader

Lilly's fourth quarter revenue reached $19.29 billion, up 42.6% year-over-year, powered almost entirely by two products. Mounjaro generated $7.41 billion, up 110%, while Zepbound added $4.26 billion, up 123%.
Medicine
#meta
Law
fromwww.bbc.com
4 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
5 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
5 days ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromQuartz
4 days ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.
Law
fromwww.bbc.com
4 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
5 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
5 days ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromQuartz
4 days ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.
more#meta
#pharmaceutical-tariffs
US Elections
fromwww.theguardian.com
1 week ago

Trump threatens 100% tariff on US drug makers that don't strike deals to lower prices

Donald Trump threatens 100% tariffs on pharmaceutical companies not lowering US drug prices, exempting generics and some specialty drugs.
Healthcare
fromMedCity News
1 week ago

The Drug Companies Avoiding Trump's Tariffs - For Now - MedCity News

President Trump is imposing new tariffs on branded pharmaceuticals while exempting generic medications and certain specialty drugs.
US Elections
fromwww.theguardian.com
1 week ago

Trump threatens 100% tariff on US drug makers that don't strike deals to lower prices

Donald Trump threatens 100% tariffs on pharmaceutical companies not lowering US drug prices, exempting generics and some specialty drugs.
Healthcare
fromMedCity News
1 week ago

The Drug Companies Avoiding Trump's Tariffs - For Now - MedCity News

President Trump is imposing new tariffs on branded pharmaceuticals while exempting generic medications and certain specialty drugs.
more#pharmaceutical-tariffs
#social-media
fromAol
3 days ago
Social media marketing

Prescription Drug Content On Social Media Often Misleading, Study Finds

Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromHealthline
3 days ago

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.
Social media marketing
fromAol
3 days ago

Prescription Drug Content On Social Media Often Misleading, Study Finds

Social media influencers often spread misinformation about prescription drugs, complicating audience recognition of promotional intent and highlighting the need for updated regulations.
Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
more#social-media
from24/7 Wall St.
4 days ago

Who Benefits From Amazon Pharmacy Stocking Eli Lilly's New Weight Loss Pill

Amazon Pharmacy's decision to stock Foundayo at One Medical kiosks represents a significant shift in how Americans can access weight-loss medications, with plans for same-day home delivery.
Medicine
Marketing tech
fromThe Hollywood Reporter
7 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#retail-media
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromBloomberglaw
14 hours ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
Marketing tech
fromExchangewire
10 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromExchangewire
7 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Social media marketing
fromPR Daily
5 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromExchangewire
14 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#ai-in-marketing
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
#ai
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
more#ai
fromForbes
3 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing
fromTheZenParent
6 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
#ftc
fromAol
2 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
2 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
2 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
2 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

more#ftc
Marketing
fromMarTech
6 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing
fromEntrepreneur
1 week ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromGeeky Gadgets
4 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromTelecompetitor
4 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromwww.businessinsider.com
1 week ago

Medvi, the AI-powered telehealth company, is fueled by ads from doctors who don't appear to exist

Medvi, an AI telehealth startup, generated $401 million in revenue last year and is projected to reach $1.8 billion this year, leveraging affiliate marketing.
Marketing
fromAdExchanger
1 month ago

Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock | AdExchanger

Pharmaceutical advertising is shifting toward streaming platforms, with CTV ad impressions growing 88% while linear TV pharma spend increased 25%, though targeting precision remains questionable despite demographic advantages.
Marketing
fromSocial Media Explorer
2 months ago

Seeing is Believing: Crafting a Healthcare Marketing Strategy That Actually Connects - Social Media Explorer

Eye-care marketing must prioritize trust, segment 'want' versus 'need' patients, and create patient-centered digital pathways guiding anxious patients from symptom to solution.
Marketing
fromHealthcare Brew
2 months ago

Big Pharma tackles Super Bowl advertising

Pharmaceutical companies heavily promoted GLP-1 drugs during the Super Bowl, generating spikes in consumer engagement but lagging in likeability compared to typical ads.
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