Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms
Brands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Brands push for apolitical influencers to avoid 'backlash' as U.S. presidential election looms
Brands are increasingly prioritizing brand safety by avoiding partnerships with politically active influencers during election cycles.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.
Why you'll see even less political content on Instagram and Threads
Social media platforms are implementing new rules and regulations to avoid spreading misinformation and fueling political divide in the 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow.
On YouTube, major brands' ads appear alongside racist falsehoods about Haitian immigrants
Advertisers are struggling to ensure brand safety amid misinformation and polarizing content on platforms like YouTube during election season.
Why You'll See Even Less Political Content On Instagram And Threads
Social media platforms are implementing rules and regulations to avoid spreading misinformation and disinformation in the upcoming 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow, but users can still choose to follow accounts that post political content.
Why you'll see even less political content on Instagram and Threads
Social media platforms are implementing new rules and regulations to avoid spreading misinformation and fueling political divide in the 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow.
On YouTube, major brands' ads appear alongside racist falsehoods about Haitian immigrants
Advertisers are struggling to ensure brand safety amid misinformation and polarizing content on platforms like YouTube during election season.
Why You'll See Even Less Political Content On Instagram And Threads
Social media platforms are implementing rules and regulations to avoid spreading misinformation and disinformation in the upcoming 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow, but users can still choose to follow accounts that post political content.
Major US media outlets see steep decline in engagement on Meta
User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms.
Meta's Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?
Social media platforms are refining their definition of political content based on research and user engagement.
A survey found that a majority of consumers believe it is important for brands to take a public stance on social and political issues.
Major US media outlets see steep decline in engagement on Meta
User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms.
Meta's Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?
Social media platforms are refining their definition of political content based on research and user engagement.
A survey found that a majority of consumers believe it is important for brands to take a public stance on social and political issues.