"We're constantly striving to strike a balance between work that respects academic rules of composition, established visual codes and good readability, with something more spontaneous, adventurous, playful, even naive."
Seeing the Alhambra in Granada was an extraordinary experience for me. It was the first time that I understood painting as something other than an object hanging on a wall. I thought that paintings could be in a fixed place, made for that place, made for the light of the place, experienced kinesthetically.
Yale came to me and said there isn't an overarching book about the history of printmaking; they wanted it to be about the printed image. There are a lot of books about printing-about the history of journalism or the history of books, the printing press and the printed word-but not so much about the printed image and its processes. So that was my challenge.
We needed a visual identity that was uniquely Getty and distinct enough to unify how we show up globally. This system gives Getty one clear, ownable expression in support of the work we do around the world.
The ridges of eucalyptus bark, the geometries of shell formations, moss-covered trees, Indigenous grasslands and the hidden networks of fungi beneath the soil. These landscapes produce organic yet abstract patterns - natural systems that quietly shape the way we see and design the world around us.
We might be exposed to more ads and commercials today than ever before in human history, but the idea of advertising itself is certainly not a new concept. According to Instapage, the first signs of advertisements actually appeared in ancient Egyptian steel carvings from 2000 BC. Meanwhile, the first printed ad was published in 1472, when William Caxton decided to advertise a book by posting flyers on church doors in England.
AT FIRST GLANCE, the phrase "avant-garde advertising" might seem like a contradiction in terms: The avant-garde is assumed to be inherently anti-capitalist and the realm of advertising crassly commercial. But the involvement of avant-garde artists with advertising is in fact rich, complex, and long-standing, encompassing a full century of collaborations, critiques, and reworkings of all sorts. That entanglement-in all its diversity-is the topic
The main problem with the existing homepage was that, besides the most recent posts, other content, once it aged and 'fell off' the front page, was then difficult to discover. The new design makes more use of available screen 'real estate', is visually much richer, and reorganizes 18 years of posts, so that even older long-forgotten posts are more easily found.
Infused with history, the slab cannot help but suggest the old West's frontier clichés, for such ephemera as classic wanted posters, political broadsides, cautionary warning signs, and more generic commercial applications. Cattivo is a brand-new 18-font family that, when used in any weight and size, cuts through nostalgic predictability and provides a welcome alternative to such popular Egyptian-style slab serifs as Stymie and Memphis.
Massaranduba, the small agricultural town in the south of Brazil that Pedro grew up in is far from sci-fi, but this graphic designer's imagination takes him some place else. From posters, illustration, magazine layouts and typefaces (such as pieces that focus on sci-fi author Ursula K. Le Guin 's fictional Kesh alphabet), Pedro works digitally with a focus on textures and grit, using dithers and fractals to build upon visual world's textures. His projects are "mood-centred", which begin by assembling references from all over to refine feelings that are conjured up by consuming films, fashion, music and other visual forms.
Helping people to reconnect with old memories, viewers are transported to their local corner shop, school playgrounds and childhood cupboards. "I think this project has struck a chord because there's a particular interest in hand drawn designs of the past in the current age of AI where human effort is at an all-time low. Now the first thought is 'I'll get AI to do that', rather than commissioning an illustrator," says Chris.