Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
What PR, Affiliate, and Influencer Marketing Will Look Like in 2026
Brands that prioritize distribution-first, integrated brand and growth marketing—leveraging creators, affiliate ecosystems, and AI-driven discovery—will pull ahead in 2026.
Tracking placement performance in 3 steps - PR Daily
Use data and media monitoring—advertising value, sentiment, and placements—to measure PR success, pivot from what fails, and focus on high-opportunity efforts.