Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
A 2025 LinkedIn study found that 80% of C-suite executives believe AI adoption is important and will foster a more innovative workplace culture. Gartner reported in December 2025 that 65% of employees said they are excited to use AI at work. The trend suggests a convergence of three priorities: Management fears their companies will fall behind if they don't adopt AI and automation; Employees use AI because it makes their jobs easier, and the knowledge gained is an important career skill; The cost of off-the-shelf software and development makes AI an attractive alternative.
When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.
At a time when digital channels increasingly define commercial success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and drive revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone ecommerce sites, but the simple act of listing product ranges isn't enough to guarantee results. To succeed, businesses must approach their marketplace presence strategically, optimising every element of their listings for discovery, relevance and conversion.
Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift.