#primetime-viewership

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Podcast
fromRAIN News
2 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
fromEMARKETER
3 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
#netflix
Television
fromVulture
2 days ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Business
from24/7 Wall St.
2 days ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.
Media industry
from24/7 Wall St.
2 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Business
from24/7 Wall St.
6 days ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Marketing tech
fromAdExchanger
2 weeks ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Television
fromVulture
2 days ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Business
from24/7 Wall St.
2 days ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.
Media industry
from24/7 Wall St.
2 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Business
from24/7 Wall St.
6 days ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Marketing tech
fromAdExchanger
2 weeks ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
#youtube
fromBGR
2 days ago
Marketing tech

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

fromDigiday
4 days ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Online marketing
fromThe Cool Down
22 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Online marketing
fromArs Technica
2 days ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#advertising
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
#cnn
Marketing tech
fromDigiday
6 days ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromDigiday
6 days ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
#youtube-premium
Right-wing politics
fromwww.mediaite.com
2 days ago

He Is Crushing, CRUSHING Tucker Carlson!' CNN Data Guru Reveals Trump Has Ruined His Old Friend

Donald Trump significantly outperforms Tucker Carlson in popularity among Republicans and Republican-leaning independents.
Social media marketing
fromForbes
3 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Humor
fromwww.theguardian.com
3 days ago

The Assembly review TV has rarely seen anything like this delightful gem

The Assembly features celebrities interviewed by young adults with neurodivergence, allowing for direct and profound questions that challenge conventional interview norms.
Chicago Cubs
fromBleacher Nation
3 days ago

Nets vs. Pacers: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Indiana Pacers face the Brooklyn Nets on April 9, 2026, aiming to end a three-game losing streak.
fromwww.mediaite.com
5 days ago

Trump Demands Fox News Take Host off Air: A Real Loser!'

Tell Shannon Bream of FoxNews that it's not the Save Act, it's the Save America Act, a big difference! Also, when she insists on having lightweight Democrat Congressmen, such as Jake Auchincloss, on her not very hard hitting show, she should correct them when they spew out Democrat propaganda and lies.
US politics
Podcast
fromRAIN News
3 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
Television
fromCBR
2 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
Marketing tech
fromThedrum
1 day ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
#streaming
Media industry
fromExchangewire
2 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromCBR
2 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
fromExchangewire
2 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromCBR
2 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Podcast
fromThe Hollywood Reporter
5 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Social media marketing
fromForbes
5 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Television
fromTechCrunch
1 day ago

AMC will stream 'The Audacity' premiere in 21 parts on TikTok | TechCrunch

AMC is premiering 'The Audacity' on TikTok in 21 segments, targeting younger viewers and aiming to create buzz.
#nielsen
Marketing tech
fromAdExchanger
2 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromAdExchanger
2 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Television
fromSan Francisco Bay Times
2 days ago

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.
Media industry
fromESPN.com
2 days ago

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.
Marketing tech
fromExchangewire
3 days ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Television
fromIndependent
1 day ago

All talked out: The online threat to the 'Late Late' and TV's chat shows

The Late Late Show faces significant competition and public opinion is divided on its future and past presenters.
Marketing tech
fromAdExchanger
3 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
fromVulture
2 days ago

The 14 Best Movies and TV Shows to Watch This Weekend

A time jump resets this show's character dynamics with Rue (Zendaya) working off her debt to a drug dealer and seemingly nearly all the series' other female characters engaged in sex work of some kind. Sam Levinson's vision of a woman's life is pretty depressing.
Television
Media industry
fromTheWrap
2 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
#video-marketing
Marketing tech
fromDigiday
5 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
5 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Media industry
fromThe Hollywood Reporter
3 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromDigiday
5 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
5 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Media industry
fromThe Hollywood Reporter
3 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromWIRED
2 days ago

The Indie News Queen Who's Not Done Pissing Off the Powerful

Amy Goodman, a prominent journalist, is the focus of the documentary 'Steal This Story, Please!', showcasing her relentless pursuit of truth.
Marketing tech
fromAdExchanger
4 days ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
#fox-corporation
Media industry
fromFast Company
4 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
5 days ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
Media industry
fromFast Company
4 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
5 days ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Television
fromWIRED
3 days ago

I Asked Netflix's Reality TV Boss Why So Many Men On Dating Shows Are Terrible

Brandon Riegg aimed to create authentic reality dating shows, leading to the success of Netflix's Love Is Blind and other unique offerings.
Television
fromZDNET
3 days ago

I use ChatGPT's new Tubi app to find free movies and TV shows to watch - here's how

Tubi TV integrates with ChatGPT, allowing users to find shows and movies easily.
#connected-tv
Television
fromAol
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 weeks ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Television
fromAol
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 weeks ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Media industry
fromwww.mediaite.com
1 week ago

ABC Wins Big As CBS Continues Struggle in Q1 Ratings

ABC World News Tonight leads nightly news ratings, with CBS Evening News trailing significantly under Tony Dokoupil's leadership.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromMoney Digest
2 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Television
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Humor
fromThe New Yorker
11 years ago

Realistic TV Ratings

A set of satirical TV rating labels pairs mock codes with cynical, humorous content warnings about sexual content, bloat, unfulfilled plotlines, and cultural effects.
Television
fromThe Atlantic
2 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
fromDigiday
2 months ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Marketing
Media industry
fromOK Magazine
3 weeks ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
Media industry
fromDigiday
3 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Television
fromMen's Journal
4 weeks ago

NBC Cancels One of Its Priciest Reality Shows

NBC canceled Yes Chef! after one season due to high production costs and insufficient profitability despite stable viewership numbers throughout its run.
Media industry
from24/7 Wall St.
1 month ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
Media industry
fromDigital Trends
1 month ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Marketing tech
fromAdExchanger
1 month ago

CTV's Local Moment Has Arrived Thanks To Total TV Convergence | AdExchanger

CTV is now a foundational component of total video strategies, with 70% of advertisers planning to increase CTV/OTT spending in 2026, averaging 17% budget increases, driven by integrated team structures and convergence of linear and streaming channels.
fromDigiday
2 months ago

Future of TV Briefing: How AI agents prime TV advertising for 'premium automation'

As he explained, programmatic standards like the OpenRTB protocol have enabled computer programs to buy ads on behalf of humans. But the ad formats and inventory types purchased by those programmatic tools have been pretty simplistic, relatively speaking. By that I mean when compared to the complexity of a traditional TV ad buy, where the audience has to be forecasted ahead of time and there are all kinds of rules regarding which advertiser gets what ad slot in which program.
Television
fromVulture
2 months ago

Every TV Show Canceled in 2026 So Far

Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
Television
fromAdExchanger
2 months ago

NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins | AdExchanger

Executives should avoid turning condolences about tragedies into promotional tie-ins for upcoming events.
fromwww.mediaite.com
2 months ago

'60 Minutes' Episode Including Postponed CECOT Segment Gets Absolutely Smoked in the Ratings

Hours before the episode went live, however, CBS News editor-in-chief Bari Weiss made the decision to pull the report. The move sparked outrage within CBS News and across the media industry, with some accusing Weiss of yanking the segment because it would make President Donald Trump look bad. In a company memo, Weiss explained that her decision was motivated by the fact that the segment did not include voices from the Trump administration.
Media industry
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