Brands are ditching lifetime warranties-but not because they're taking advantage of youCotopaxi's innovative circularity program emphasizes repairs over replacements, reflecting a shift in consumer expectations towards sustainability and durability.
Why TikTok's 'Underconsumption Core' trend won't dieYoung consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.
Brands are ditching lifetime warranties-but not because they're taking advantage of youCotopaxi's innovative circularity program emphasizes repairs over replacements, reflecting a shift in consumer expectations towards sustainability and durability.
Why TikTok's 'Underconsumption Core' trend won't dieYoung consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.