#professionalization

#professionalization

But "over the past 75 years, NCAA sports has become ever more professionalized," Marc Novicoff wrote recently. "Football and men's basketball began to generate eye-watering sums of money, incentivizing colleges to invest more resources in them." Now, recent court cases have allowed athletes to get paid by advertisers, fans, and their schools. As college athletes' status changes, both their careers and the experience of college-level sports are starting to look different.