Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.comThe growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchangerAccountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.
MadTech Sketch: The Mechanics of CurationCuration in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchangerAccountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.
MadTech Sketch: The Mechanics of CurationCuration in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.