#programmatic-omnichannel

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#cross-device-strategy #signal-asymmetry--measurement #outcome-centric-media-planning
Marketing tech
fromExchangewire
14 hours ago

"Omnichannel planning has become a living system.": Yaron Tomchin, CEO, Mobupps

Unifying programmatic across channels requires outcome‑centric management to reconcile fragmented identity frameworks, auction dynamics, measurement standards, and asymmetric signals to drive incremental growth.
Marketing tech
fromExchangewire
2 months ago

Azerion's AI-Powered Programmatic DOOH Campaign for Luxury Brand Maison El Nabil Takes Purchase Intent to 41% - ExchangeWire.com

Combining premium DOOH with AI-driven creatives and precise mobile retargeting significantly increased purchase intent, brand awareness, and perception of 'Affordable Luxury' for Maison El Nabil.
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