fromDigiday3 weeks agoMedia industryDigiday+ Research: Publishers favor generative AI over predictive AI
fromDigiday3 weeks agoMedia industryDigiday+ Research: Publishers favor generative AI over predictive AI
fromDigiday11 months agoArtificial intelligenceThe state of AI in the newsroom | Framing the impact of AI beyond workflow automation in 2025
Media industryfromDigiday3 weeks agoDigiday+ Research: Publishers favor generative AI over predictive AIPublishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industryfromDigiday3 weeks agoDigiday+ Research: Publishers favor generative AI over predictive AIPublishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
fromDigiday11 months agoArtificial intelligenceThe state of AI in the newsroom | Framing the impact of AI beyond workflow automation in 2025
Media industryfromDigiday1 year agoDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.