New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over PublishersAI-powered search engines are sending significantly less referral traffic to news sites compared to traditional search engines.
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from socialPublishers' referral traffic from social media continues to decline, with Google Discover as a notable exception.
Publisher Traffic Spiked From Google's Gen AI OverviewGoogle's AI Overview feature is enhancing publisher traffic through embedded links in search results.
Taboola Introduces Taboola for Audience, AI-Powered Tech for PublishersTaboola for Audience drives 10% more traffic for publishers, becoming a top referral source.Taboola for Audience provides advanced personalization and insights to attract and retain readers.It offers exclusive acquisition channels and actionable audience insights for real-time content strategies.