#purpose-driven-branding

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Marketing
fromFast Company
23 hours ago

These 5 brands' staying power is built on how well they know their customers-and themselves

Established brands sustain growth by reinterpreting their founding ethos through purpose-driven initiatives, authentic collaborations, and culturally resonant product and supply-chain choices.
Social media marketing
fromThe Drum
2 months ago

Judge of the Day: Inessa Createssa says true influence is built on real connection

AI should augment human creativity while brands prioritize meaningful, purpose-driven engagement and intimate communities instead of chasing trends and constant posting.
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