#quiet-luxury

#quiet-luxury

At the center of the room is a custom dark wood island with a waterfall-edge countertop - a combination of two hot 2025 kitchen trends - situated next to a row of sculptural Blackman Cruz stools. Overhead are three of Hallworth's bronze Ahab pendants, which were designed by Jane Hallworth and selected for the home by Shadley, who described Jen's aesthetic to AD as deeply rooted in "wood, stone, and bronze, materials that have real substance and depth."

The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz.

"Quiet luxury was instantly adopted by the players in this space as a way to speak to their success through what they wear. It's designed to go unnoticed, even if they're publicly powerful and influential figures."