#rauw-alejandro

#rauw-alejandro

It's rare these days for an album to be allowed to stand on its own. No matter how good a record is or how well-received, musicians can't help but make sequels. The album is completely different but also still the album. Every eusexua has an afterglow. Though we are born to die, we are promised paradise. The same themes are mined, remixed, subverted, and marketed as a continuation until the album cycle lemon runs dry, bitter, or both.

Rauw Alejandro embodies the very essence of the vision award, bold in creativity, future-focused in his global impact and unapologetically original in everything he does.