With literacy rates declining across OECD countries, building healthy habits around books is truly essential. Allowing reading at dinner started as one of those on-the-spot parental solutions. Letting them have a copy of Bunny Vs Monkey or The Beano while they ate seemed like a more ethical solution for keeping them in their chairs for the duration of the meal than, say, duct tape.
Rather than undercutting prices to chase growth, many are leaning into higher-value positioning and introductory offers designed to convert (and keep) paying readers. Digiday's third annual Subscription Index found that publishers increased subscription prices by 5 percent year over year in 2025, based on a cohort of 14 publishers. (Bloomberg increased its annual subscription pricing by an eye-opening 33 percent year over year, up from $299 annually in 2024 to $399 in 2025).