Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.
Time pressure, limited information, confusion, fatigue, and mortality salience combine to set the stage for decision-making errors, sometimes with grave consequences. An example is the downing of Iran Air Flight 655 by a missile launched by the USS Vincennes in 1988, resulting in the death of 290 passengers and crew. In a time of heightened tension between the U.S. and Iran, the captain of the Vincennes misidentified the airliner as an incoming hostile aircraft and ordered his crew to shoot it down.
I am a worrier, and have been for most of my life. At some point, someone dear and smart teased me that I worry about the wrong things. The things that hit me, she noted, were never the things I worried about. For a while that left me feeling like an incompetent worrier-until my research caught up. I realized that the things I worry about often don't end up hurting me precisely because worrying helps me diffuse them ahead of time.