Main Street, which holds 29 NBA, NHL and MLB teams in its portfolio and broadcasts their games under the name FanDuel Sports, emerged from a lengthy bankruptcy proceeding at the start of 2025 but finds itself in deep financial trouble again. Recent reports from Sports Business Journal stated that the company will dissolve at the end of the current NBA and NHL seasons if it does not execute a sale to another platform.
Nielsen brings more than two decades of experience in sports media, revenue growth, and sales transformation, including senior leadership roles across regional sports networks, digital media, and national advertising. In this role, Nielsen will lead efforts to deliver measurable value to advertisers and sponsors through innovative monetization strategies that leverage audience insights, data-driven targeting and cutting-edge technology. His focus includes creating new revenue streams, exploring advanced ad formats, and driving adoption of next-generation advertising solutions across traditional and digital platforms.