Marketing
fromDigiday
14 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Costco says unique items continue to play a role in generating excitement for its members. The $150K diamond and the Babe Ruth baseball are not serious revenue drivers. They are conversation starters. They are the reason a member tells their neighbor, 'You will not believe what I saw at Costco this weekend.' That word-of-mouth is priceless, and it keeps the renewal flywheel spinning.
Target is not an everything store, said Fiddelke, who took over as Target's chief executive last month. He said Target would focus on winning busy families as its primary customer base. Target will also increase capital spending by 25% to $5 billion this year to bolster operations, technology and other areas of the business.
With members sticking around for the excellent value proposition as well as the $1.50 hot dog combo, it's clear that Costco has pretty much perfected the in-store experience at this point. The 90% renewal rate might just be the floor as the firm opens new stores across the globe while doubling down on e-commerce, perhaps there's room to bump up that renewal rate further.
Adventure lovers, this one's for you. Ahead of the long weekend, REI just dropped an epic sale on outdoor essentials from editor-loved brands like Patagonia, Hoka, Vuori, and more. Whether you're planning a weeks-long backpacking trip or a casual afternoon hike, now is the perfect time to take advantage of the retailer's jaw-dropping discounts on durable travel bags, comfortable hiking shoes, packable layers, and camping gear for up to 64 percent off.
Players in the retail world are well aware of how competitive the industry can be - particularly when it comes to earning, and maintaining the attention of your most valuable audiences. Social media has emerged as one of the best ways to interact with, and engage an increasingly collaborative audience. And with more than 1bn monthly active users, Facebook is becoming more alluring than ever to marketers.
My childhood dream was to become a news anchor. I was obsessed with watching the news and inspired by women anchors such as Connie Chung and Barbara Walters. I would beg my parents to let me stay up late to watch them. I held on to that dream all the way until college. But once I took a few journalism classes, I learned something about myself that ruled it out as a career - I absolutely hated being on camera. I realized that what attracted me to journalism was storytelling and crafting a narrative that shapes how people understand and interpret the world.
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
Speaking at Oasis Assembly, Dawn Hilarczyk, COO of Borghese, and Hillary Hutcheson, CMO of RoC Skincare, outlined how their teams are adapting to generative engine optimization, or GEO, as AI-driven search increasingly shapes product discovery. Borghese, a more than 70-year-old Italian skin-care brand known for its Fango mud treatments, and RoC, a U.S.-based mass-market clinical brand with deep ties to dermatologist recommendations, are approaching the shift from different angles.
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
After spending a large part of 2025 with its back to the wall, Target is intent on turning things around. The retail giant is heading into 2026 led by a new CEO who has ambitious plans, driven by a sharp focus on three areas: style and design, elevated customer experience, and better use of technology to improve speed and efficiency through the business.