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E-Commerce
fromDigiday
1 week ago

Target to launch new shopping app within ChatGPT

Target will launch an in-ChatGPT shopping app that lets shoppers browse, build multi-item baskets, choose fulfillment options, and check out with their Target account.
fromDigiday
2 months ago

ChatGPT is now 20% of Walmart's referral traffic - while Amazon wards off AI shopping agents

For Walmart and its peers, referral clicks account for less than 5% of total site visits - outweighed by direct traffic, paid channels and search engines. But the speed at which ChatGPT has climbed into the top tier of referral sources shows howhow AI is starting to influence how consumers shop online. Shoppers are increasingly clicking through links inside AI chat responses, pushing major retailers into the shopping journey historically dominated by Google search.
E-Commerce
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