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Marketing tech
fromDigiday
2 weeks ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
Marketing tech
fromDigiday
3 months ago

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

Target's ad business Roundel shows strong growth amid overall sluggish sales.
Podcast
fromExchangewire
4 months ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

IAB and MRC release new guidelines to standardize attention measurement across advertising platforms.
Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.
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