Marketing techfromDigiday1 month agoAd revenue grows at Target as Roundel stays insulated from broader retailer strugglesTarget's ad business Roundel shows strong growth amid overall sluggish sales.
PodcastfromExchangewire2 months agoDigest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media NetworkIAB and MRC release new guidelines to standardize attention measurement across advertising platforms.Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.