#rival-axs

[ follow ]
Marketing
fromThe Drum
4 hours ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Marketing tech
fromMarTech
1 day ago

AI's shortlist is the new B2B battleground | MarTech

AI chatbots are now the primary influence in B2B software buying, surpassing traditional search methods and review sites.
#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Careers
fromSlate Magazine
3 days ago

I've Worked Tirelessly to Get One of Our Best Employees a Promotion. Then I Learned What the Bosses Have in Store for Him Instead.

First-time manager struggles to secure a raise and promotion for an exemplary employee amid company staffing issues and financial constraints.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
#ai
fromFuturism
2 days ago
Venture

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Marketing tech
fromFortune
5 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
fromBusiness Insider
2 months ago
Artificial intelligence

Why 3 consumer brand founders turned to AI to compete with bigger players

AI lets solo founders in food and beauty perform tasks of larger teams, reducing learning curves and enabling competitive marketing, research, and strategic decisions.
Venture
fromFuturism
2 days ago

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
Marketing tech
fromFortune
5 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
#marketing
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromAdExchanger
4 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
#ai-adoption
Artificial intelligence
fromFortune
2 weeks ago

AI success is a leadership test-and the 100 Best Companies lead the way | Fortune

Leadership is crucial for successful AI adoption; without trust and support, employees remain hesitant despite having access to technology.
fromBusiness Insider
3 months ago
Artificial intelligence

AI tools could make companies less competitive because everyone buys the same brain, think tank CEO says

Relying on identical AI tools erodes competitive differentiation, outsourcing strategic thinking and reducing originality, leaving firms competing primarily on cost and speed.
Artificial intelligence
fromFortune
2 weeks ago

AI success is a leadership test-and the 100 Best Companies lead the way | Fortune

Leadership is crucial for successful AI adoption; without trust and support, employees remain hesitant despite having access to technology.
UX design
fromMedium
4 days ago

How to turn your competitor's worst reviews into your strongest design argument

Convincing stakeholders requires better evidence, often sourced from competitive research, rather than just better arguments.
Business
from24/7 Wall St.
3 days ago

Here Are Wednesday's Top Wall Street Analyst Research Calls: Align Technology, American Tower, Autodesk, Autoliv, Chime Financial, Cloudflare, SolarEdge Technologies, Zoetis, and More

Futures trade flat after positive Wall Street performance, driven by improved sentiment and inflation data.
Marketing
fromEntrepreneur
1 day ago

How Pricing Decisions Change When the CFO Is in the Room

CFO involvement in pricing enhances cost visibility, improves margins, and ensures alignment between finance and commercial teams.
Business intelligence
fromThe Verge
5 days ago

OpenAI executive sends internal memo: 'The market is as competitive as I have ever seen it'

Customers seek deeper insights into AI roadmaps and demand systems that integrate seamlessly into their workflows.
Growth hacking
fromEntrepreneur
6 days ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
#openai
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
#artificial-intelligence
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromEntrepreneur
4 weeks ago

How Your Competitors Are Using AI to Outperform You

AI enhances business performance and culture when used intentionally, fostering collaboration and addressing employee concerns about job security.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromEntrepreneur
4 weeks ago

How Your Competitors Are Using AI to Outperform You

AI enhances business performance and culture when used intentionally, fostering collaboration and addressing employee concerns about job security.
Marketing
fromMarTech
4 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Berlin
fromFast Company
3 weeks ago

The humiliation cycle: How leaders accidentally weaponize their competition against them

Stack ranking undermines performance by fostering a political system rather than a meritocracy, leading to humiliation and conflict among employees.
Women in technology
fromAdExchanger
3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
#marketing-strategy
Marketing
fromDigiday
5 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
fromThedrum
3 weeks ago
Marketing

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromDigiday
5 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromThedrum
3 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Artificial intelligence
fromSocial Media Examiner
5 days ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Marketing tech
fromnews.bitcoin.com
1 week ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
fromHarvard Business Review
1 month ago

Why Companies Don't Compete in the Middle Market

By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S.
Startup companies
Marketing tech
fromForbes
2 weeks ago

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.
Marketing tech
fromAccounting Today
2 weeks ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Startup companies
fromEntrepreneur
1 month ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.
Business
fromFortune
1 month ago

Yes, companies can stay profitable without raising prices - here's how | Fortune

Prices are rising significantly faster than official inflation rates across multiple sectors, driven by tariffs, operational costs, and corporate profit margin expansion rather than inflation alone.
Marketing tech
fromDigiday
4 weeks ago

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Half of agency-made AI platforms are projected to fail by 2029, raising concerns about their long-term viability and client retention strategies.
Business
fromFuturism
1 month ago

CEOs Say Yeah, AI Might Be a Bubble, But They're Gonna Keep Shoveling Money Into the Furnace Because All Their Friends Are

CEOs simultaneously believe AI is in a spending bubble yet plan to increase AI investments significantly, with 80% committing to higher spending despite economic uncertainty.
Marketing
fromInc
1 month ago

23 Ways to Rethink Strategy Against a Large Competitor

Smaller companies competing against larger firms should leverage their unique advantages—quality focus, personalized service, and strategic positioning—rather than viewing competition as a threat.
Business intelligence
fromTNW | Finance
1 month ago

Clarity as strategy

Service-based organizations lack visibility into work profitability, prompting development of platforms like coAmplifi Pro to connect operational activity to financial outcomes.
fromChannelPro
1 month ago

Stop selling tech. Sell your values

People recognize polish, but they respond to purpose. What the industry is starting to learn is that value is in the principles those tools represent. Technology is initially and temporarily impressive, whereas values are unforgettable.
Design
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
Video games
fromKotaku
2 months ago

What If More Gaming CEOs Just Logged Off?

Pre-release Pokémon card prices have surged, with Mega Gengar ex listed for $1,300 and Mewtwo ex selling for $900 on reseller sites.
Fundraising
fromEntrepreneur
2 months ago

After 20 Years in Business, I Can Tell You the Two Forces That Make or Break a Company

Long-term business survival requires proactive access to capital and disciplined cash management to adapt when markets, policies, or technology change.
from24/7 Wall St.
1 month ago

CEO Said Organic Growth Is Over - Here's What Comes Next for RWAY

We believe the acquisition of SWK will immediately scale our portfolio by an estimated $242 million, accelerating growth and diversification, expanding our position and investment capabilities in the healthcare and life sciences sector and enhance both our earnings power and overall financial profile.
Business
fromFortune
2 months ago

Did Target's CEO miss the mark by ignoring Minnesota? | Fortune

Fiddelke, who officially took the reins of the struggling retailer on Sunday, laid out in a note on LinkedIn and on Target's website on Monday what his priorities are as he takes over. They include restoring Target's leadership in cheap-chic merchandise, making its stores and website easier and more pleasant to use, more fully leveraging tech to improve customer experience and operations, and "strengthening" employees and "growing alongside the communities" where Target runs its stores.
US politics
Marketing tech
fromForbes
1 month ago

How To Stress-Test Your Brand's AI Visibility Before A Competitor Does

AI systems compress competitive landscapes into shortlists based on verifiable online signals, making brand visibility and digital proof critical for market eligibility.
Growth hacking
fromEntrepreneur
1 month ago

You Need a Good Reputation to Grow - Here's How to Have One

In the digital age, customers evaluate company reputation in seconds, making it a critical asset that drives growth or causes rapid momentum loss across all industries.
Startup companies
fromEntrepreneur
1 month ago

The Simple Shift That Keeps Your Board Aligned and Engaged

Proactive, transparent communication and strategic use of the board build trust, leverage expertise and networks, and align stakeholders to create value.
Artificial intelligence
fromAxios
1 month ago

OpenAI, Anthropic feud could prop up Google

Google secures Pentagon AI contract while competitors Anthropic and OpenAI face legal and reputational challenges, positioning Google to dominate defense AI despite internal employee concerns.
fromHubspot
10 months ago

Competitor analysis tools marketing teams actually use in 2026

Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. They expedite the competitor analysis process, so you can see where your competition is making moves and where the gaps are wide open. The best tools work passively, updating in the background while you focus on moving the needle for your business.
Marketing tech
Business
fromReadWrite
2 months ago

Rivalry cuts operations as it reviews future of company

Rivalry Corp. has sharply scaled down operations, halted betting, begun major cost cuts and is exploring sales, restructuring, or other strategic alternatives while conserving cash.
Business
fromChannelPro
2 months ago

Beyond the handshake: Building a purpose-built partner economy that solves customer problems

Platform providers must shift from single-application sales to purpose-built partner economies that prioritize curated ecosystems and durable customer trust.
fromAol
1 month ago
Marketing

10 Companies That Went Downhill After Being Acquired

Corporate acquisitions often disrupt the qualities that made acquired brands successful, leading to customer loss and diminished relevance despite initial optimistic promises.
Business
fromFortune
3 months ago

When AI decides how shareholders vote, boards need to rethink governance | Fortune

Corporate governance decisions are increasingly made by AI systems rather than human judgment, requiring boards to confront machine-driven interpretation and its governance implications.
Marketing
fromForbes
1 month ago

Marketers, Stop Donating Free Advertising To Your Competitors

Pepsi's 2026 Super Bowl ad featuring Coca-Cola's Polar Bear exemplifies a persistent challenger marketing mistake: building campaigns around competitors' distinctive assets, which strengthens rival brand memory instead of the advertiser's own.
#ceo-succession
Artificial intelligence
fromForbes
1 month ago

How Your Small Business Can Use AI To Compete With Industry Giants

Small businesses can use AI systems to replicate large corporate functions at near-zero cost, enabling competitive parity without expensive hiring.
from24/7 Wall St.
1 month ago

One Space Stock Delivers Revenue Growth Despite Delays While Its Rival Disappoints Investors Entirely

Rocket Lab's operational track record remains flawless. The company launched its 80th and 81st Electron missions in January, demonstrating reliability that wins contracts. That momentum translated into an $816 million contract from the U.S. Space Development Agency for 18 satellites, expected to add $200 million in annual revenue over four years. The company's $1 billion backlog grew 56% year over year in launch services alone.
Business
Marketing
fromInc
1 month ago

CEOs Who Stay Silent Are Losing Trust-and Business

Trust now depends on leaders openly sharing their thinking rather than polished corporate messaging, as AI-generated content has commoditized traditional branding approaches.
Marketing tech
fromThe Drum
2 months ago

'The worst thing is to do nothing': how to tackle marketing's day of reckoning

Fragmented, slow decision-making, not AI, threatens brands in 2026; organizations must re-architect marketing for orchestration, agentic AI, and faster decision cycles.
Marketing
fromwww.marketingdive.com
2 months ago

Maintaining brand relevancy: Here's what the numbers say

Social media activity and consumer trust jointly determine brand relevancy; brands with stronger trust can better weather controversy and gain momentum.
Marketing tech
fromDigiday
1 month ago

The agency holdcos have an AI story, but not an AI business model

Agency holding companies use identical AI messaging about margin defense and automation, but investors reject the strategy as unoriginal script rather than differentiated competitive advantage.
fromMiami Herald
1 month ago

Battle of the AI brands: What's behind the bad blood between OpenAI and Anthropic

In a series of viral commercials, AI upstart Anthropic broadcast to football fans that they should avoid AI with ads. The commercial was obviously targeting OpenAI, which plans to add ads to ChatGPT. Anthropic's bot, Claude, will never have ads, it says.
Artificial intelligence
Business
fromHarvard Business Review
1 month ago

6 Ways to Make Strategy Resonate with Skeptical Leaders

Rejecting a formal strategy can preserve short-term focus but risks political debate, increased bureaucracy, and distraction from core strengths.
Marketing
fromThe Drum
2 months ago

Can agencies pick up more business with a changed approach to procurement teams?

Agencies that proactively engage procurement teams can win more business by treating procurement as strategic partners rather than adversaries.
Artificial intelligence
fromeLearning Industry
2 months ago

AI Strategy Consulting: How Companies Can Build, Position, And Scale High-Value Advisory Services

AI strategy consulting is a high-demand, high-margin opportunity requiring demonstrated expertise, credibility, and thought leadership to win and scale advisory engagements.
fromThe Drum
2 months ago

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
Marketing
fromMarTech
2 months ago

Loyalty didn't disappear. Brands traded it away. | MarTech

Loyalty remains valuable but brands eroded it by prioritizing gimmicks and engagement metrics over measurable, economically meaningful retention.
Marketing
fromThedrum
2 months ago

How can your agency revitalise its BD strategy?

Agency-wide business development prioritization, supported by creative marketing, targeted technology, disciplined pitching, and supportive culture, drives sustainable post-COVID growth.
Marketing
fromThe Drum
2 months ago

Why CMOs shouldn't sacrifice long term thinking for short term gains

Modern marketers must combine real-time speed with a clear purpose and new skills to turn communications abundance into sustainable competitive advantage.
fromFast Company
2 months ago

Why do so many legacy brands implode when trying to attract new customers?

So the brand reinvents itself to pull in a younger segment of the market, often by borrowing ideas from cooler competitors to seem more "on-trend." But instead of younger and cooler, the rebrand comes off as insincere, stilted, or cringey. Worse, the brand's older, core customers, who liked the brand as it was, are irritated by the changes. Instead of spurring new growth, the effort drives off some of the existing customers, leaving the brand worse off than when it started.
Marketing
Marketing
fromForbes
1 month ago

How Earned Media And AI Can Future-Proof Your Brand's Reputation

Align marketing with AI-generated search summaries and earn coverage in journalistic, non-paid sources to build and protect brand reputation.
Marketing
fromThe Drum
2 months ago

Attention is a business strategy: how emotion builds market momentum

Attention is the most valuable marketing currency; brands must prioritize emotional presence over pure performance to drive memorable, sustainable growth.
[ Load more ]