#sainsburys

#sainsburys

The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat's walls. The spot was shot in a 115-degree circular format to give a first person viewpoint, and was designed to capture the comforting feeling of huddling road a hot pot of food and diving straight into the saucepan for a taste.

There will be some delayed spending until all of the news of the next few weeks comes through.

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"This has given me trust issues" - shoppers slam Sainsbury's for Easter egg error