I haven't played Crimson Desert enough, but we had everything that I've seen from Crimson Desert in the plans for that game. It was signed with a big publisher that has a lot of famous IPs...And then they just changed business direction again and wanted to focus on their existing IPs instead of new ones. They broke up with us on a text message, which I will never forgive them for.
When we rolled out a custom-built company GPT to our 14,000 teammates several years ago, we saw three clear groups emerge. First, there was the 'jump-in-with-both-feet' crowd. These are the early adopters who treat anything new like a shiny toy. Next were the skeptics who wondered how much of an impact AI would have on their daily work lives. And finally, there was a big group that genuinely wanted to learn but didn't know where to start.
The joint venture is now operational and in talks with major advertisers. Together, Hasbro and Animaj say their digital networks generate more than 50 billion views per year on YouTube alone. "Kids attention and curiosity continue to evolve faster than ever," said Sixte de Vauplane, co-Founder and CEO of Animaj. "With Lumee, we are building a bridge between advertisers and anew generation of digital-native kids."
Scott Rogowsky is a comedian - he knows how to make fun of himself. That's how he ended up roaming New York City Comic Con with his own photo printed out like a "Wanted" poster, filming himself asking strangers, "Have you seen this man?" These passersby showed a flicker of recognition, looking at the tall, bearded man like someone they had known in a past life, but couldn't quite place.
Mobile game developers have largely been locked into app store distribution as the primary way to reach players. RCS games live in the messaging inbox, the stickiest surface on mobile, where people are already spending huge amounts of time talking to friends and family. We're building on an interaction pattern people already use every day.
During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
IOI Partners' involvement with MindsEye comes to an end, except for any essential transitional functions required to transfer publisher-of-record status to Build A Rocket Boy. In light of this separation, the Hitman mission announced in June 2025, planned as a crossover event within MindsEye, will no longer be released.
Freshly minted Microsoft Gaming CEO Asha Sharma has kicked off the newest era of Xbox leadership with an open thread on Elon Musk's social media platform. Coming from Microsoft's AI division, the former marketer with little experience in gaming faces a wave of skepticism from fans at the exact moment when trust in the Xbox brand has never been more challenged following waves of developer layoffs, game cancellations, and studio closures.
"As we expanded from PC to console, we saw consistent trends in how players were engaging with 2XKO," Cannon says in the post. "The game has resonated with a passionate core audience, but overall momentum hasn't reached the level needed to support a team of this size long term." The smaller team will "dig in and make key improvements to the game, including some of the things we've already heard you asking for."