#search-traffic-decline

#search-traffic-decline

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google's AI Frankenstein recipes, where it pulls parts of the recipes from recipe bloggers, says it is the brand's recipe, but changes it enough where the recipe is not real and tastes horrible.

Marketers believe answer engine optimization (AEO) will significantly reshape their organizations' digital strategy in the next three years, but only 20% have started implementing AEO initiatives. That's according to a survey conducted by Acquia and Researchscape, which also found that 50% of both small businesses (less than 100 employees) and large enterprises (10,000 employees or more) say they are unshare of the share of their traffic is sourced by LLMs.