#seo-challenges

#seo-challenges

Grokipedia might be dropping more with the March 2026 broad core update. The decline seems to be continuing with the latest broad core update.

Google's March 2026 spam update was released yesterday and is anticipated to be fully rolled out in a few days, impacting search results significantly.

When AI tools started taking off, Google faced a serious problem: the risk of its search results being flooded with AI-generated spam. If left unchecked, the world's most-used search engine would lose trust - and with it, revenue. Search drives almost 57% of Alphabet's income, totaling over $198bn annually. And that revenue was at risk. AI spam isn't like old-school SEO spam. It's better written, harder to detect, and convincing enough to fool algorithms.

For most of the last two decades, SEO mostly meant one thing, where you ranked on Google (and occasionally Bing). The customer journey was familiar. Someone searched, scanned a list of links, clicked and explored. Now the journey is increasingly 'ask, get an answer, take action.' And the platforms shaping that journey include ChatGPT, Claude, Gemini, Perplexity and Google itself, which is inserting AI summaries, what Google calls AI Overviews, into search results.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews. Surprise, surprise, Google is appealing the search monopoly ruling. Google warns that using free subdomian hosts is not a good idea. Google also said that comment link spam won't help or hurt your site.

AI visibility means your content is included, cited, and recommended in AI-generated answers. If you think ranking at the top of the SERPs is still the way to go, think bigger. AI has become a primary factor in online search strategy. If AI systems can't read your brand, you could become invisible. Below, I share how AI visibility differs from SEO and five strategies to make your brand AI-visible.

Google is brewing again - we got more search volatility kicking into gear. Some more legal docs disclose maybe more details about Google's search signals.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said don't turn your content into chunk-sized pieces for LLMs. Google also spoke about hiring a GEO or AEO and buying AI-optimization tools. Microsoft launched Copilot Checkout and Brand Agents. Bing is testing a retro-style local pack. Microsoft Advertising reminds advertisers about the email settings. And I posted the weekly SEO video recap.