#sephora-launch tag

MAC Cosmetics Taps Rob Rausch for Campaign in Times Square

MAC Cosmetics partnered with 'The Traitors' winner Rob Rausch to promote its debut at Sephora, leveraging his viral popularity and cultural relevance through a Times Square billboard campaign.

E-Commerce

fromWWD

4 weeks ago

How Claudia Sulewski's Cyklar Is Reshaping the Modern Body Care Routine

Cyklar launches on Sephora (online Feb. 22; in 500 stores by mid-March), leveraging rebrand, social commerce sales, and lower price points to scale.

Business

fromBusiness Insider

3 months ago

ELF is obsessed with Hailey Bieber. This number shows how much.

ELF Beauty expects Rhode to reach $300 million in fiscal-year revenue following a strong Sephora launch and recent acquisition.

fromstupidDOPE | Est. 2008

4 months ago

Why Every Major Name in Hollywood Works With Mary Phillips | stupidDOPE | Est. 2008

Since 2005, Mary Phillips has worked consistently on major film, campaign, and editorial sets, earning her reputation by delivering results under the highest production demands. Trained as an aesthetician before entering makeup, she learned to read the skin as structure rather than surface. That foundation shaped her now-famous "underpainting" technique, applying contour, highlight, and corrector directly on the skin before foundation.

Fashion & style

fromBustle

5 months ago

Hailey Bieber's "Corp Sleaze" Outfit Exposed Her Lace Bra & My Jaw Is On The Floor

Get your wallets ready, beauty girls. Hailey Bieber has just made everyone's dreams come true: as of Thursday, Sept. 4, Rhode is now available at Sephora in the US and Canada. Fans have been clamoring for this moment since the model launched her brand in 2022, especially since most of its limited-edition drops sell out immediately. Now, mere months after e.l.f. Beauty purchased Bieber's brand in a billion-dollar deal, Rhode is officially expanding into retail.