#short-form-videos

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#user-engagement

Facebook Finds New Way to Unfriend Publishers by Nixing News Tab

Facebook's News tab will be removed in the US and Australia due to low user engagement and a shift towards short-form videos like TikTok.
Facebook has stopped revenue-sharing with news publishers and will no longer create new products specifically for news publishers.

Peacock is testing mini games and vertical short videos

Peacock is testing mini games and short-form videos to enhance user engagement on its platform.
The test involves tailored user experiences with a mix of games and video content.

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.
The platform is focusing on professional content, aiming to enhance user engagement and feedback.

Facebook Finds New Way to Unfriend Publishers by Nixing News Tab

Facebook's News tab will be removed in the US and Australia due to low user engagement and a shift towards short-form videos like TikTok.
Facebook has stopped revenue-sharing with news publishers and will no longer create new products specifically for news publishers.

Peacock is testing mini games and vertical short videos

Peacock is testing mini games and short-form videos to enhance user engagement on its platform.
The test involves tailored user experiences with a mix of games and video content.

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.
The platform is focusing on professional content, aiming to enhance user engagement and feedback.
moreuser-engagement
#tiktok

You can now add songs to Spotify straight from Instagram posts

Instagram's Spotify integration enhances music discovery by allowing users to add songs directly from posts and Reels to their Spotify playlists.

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.

Diva Cups: the 10 funniest things I have ever seen (on the internet)

Enjoy humorous content online, especially through TikTok and other short-form videos.

You can now add songs to Spotify straight from Instagram posts

Instagram's Spotify integration enhances music discovery by allowing users to add songs directly from posts and Reels to their Spotify playlists.

Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form videos are at the forefront of tech companies' strategies to attract advertising dollars amid TikTok's political uncertainties.

Diva Cups: the 10 funniest things I have ever seen (on the internet)

Enjoy humorous content online, especially through TikTok and other short-form videos.
moretiktok

93% of Marketers Say This Is the Secret to More Customers

Businesses should utilize short, engaging videos due to their popularity and effectiveness in retaining viewer attention and driving engagement.

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

Google announced an ad format linking short-form videos to search ads, along with AI-generated text summaries. New tools allow AI-generated product images based on brand photos.

Meta Brings AI to Reels, Matches Creators With Brands

Meta believes short-form videos are the future.

UberEats Launches a TikTok-like Short-Form Video Feed to Help Customers Discover New Dishes - Lindsey Gamble

Restaurants on UberEats can now share short-form videos, reaching new customers and enhancing the ordering experience.

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.
73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024.
#creators

Shemakes$20,000 a month to make 1-minute YouTube videos.InsideGoogle's strategy to beat TikTok

YouTube is paying top Shorts creators tens of thousands of dollars monthly.
YouTube incentivizes creators with ad revenue share for Shorts to compete with TikTok and Instagram.

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content.

Shemakes$20,000 a month to make 1-minute YouTube videos.InsideGoogle's strategy to beat TikTok

YouTube is paying top Shorts creators tens of thousands of dollars monthly.
YouTube incentivizes creators with ad revenue share for Shorts to compete with TikTok and Instagram.

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content.
morecreators
#youtube-shorts

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift
moreyoutube-shorts

6 current social media trends for hoteliers in 2024

Short-form video is a powerful tool for hotel social media marketing in 2024.
Use short-form videos to showcase unique hotel amenities and experiences, providing an unfiltered view.

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

Short-form videos yield high ROI
Authentic storytelling and compelling quotes enhance short-form videos
from Mashable India
5 months ago

Instagram Unveils Multi-Audio Track Feature For Reels; Allows Users To Customise Clips With 20 Songs

Instagram introduces new multi-audio track feature for Reels, allowing users to blend up to 20 songs for richer storytelling.
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