#signal-loss

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Marketing tech
fromAdExchanger
3 days ago

The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur | AdExchanger

Publishers should implement answers on their sites using LLMs, protect high-fidelity addressable signal, and prioritize privacy to reclaim revenue in 2026.
DevOps
fromNew Relic
4 days ago

Goodbye to False Silences: Automating Reliable NRQL Alerts at Scale

Configure Signal Loss and Gap Filling and automate NRQL alert updates to prevent false silences and maintain reliable telemetry-based alerting at scale.
fromExchangewire
1 week ago

Aceex's Emin Alpan on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.
Marketing tech
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