Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
"With women's sports finally having its moment, we really wanted to be a part of that cultural conversation," said Ipsy chief marketing officer Stacey Politi. "The WNBA really is leading the way in women's sports in this moment."
To put that into context, Instagram and industry average engagement rates are two percent to four percent, so the fact that this was 18 is phenomenal. From a brand perspective, Megan is a true archetype. She built her career on being bold, confident and self-made. She's doubling down on a partnership that's already proven it can move the needle with Gen Z, and turn into cultural heat, which drives new customer acquisition and brand loyalty.
Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."
This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.
Skims' unconscionable business practices meant that the company did not have a system in place to shield New Jersey consumers buying online from being charged sales tax, the AG's office said. Kardashian founded the body-positive apparel and skin care company in 2019, so those practices were in place from the get-go, according to authorities. Celebs from Kim Cattrall to Anthony Hopkins have swanned or snickered in the reality star's shapewear, slimming face masks and even a bra with a built-in nipple.
Charli XCX's Brat summer never ended - it was simply evolving. The British pop star painted 2024 lime green with her party-girl bible, Brat, and now, the album is getting the film treatment. On Jan. 30, The Moment, an A24-backed mockumentary following a fictional account of the Brat tour, hits select theaters. The star-studded cast includes a number of familiar faces, from Alexander Skarsgård to Rachel Sennott, but the biggest gag is the acting debut of the 2016 party queen herself, Kylie Jenner.
The spot leans into a long running internet joke suggesting that any basketball player who gets close to Jenner is subject to unfortunate consequences. Fueled by memes, real life coincidences, and fan speculation, the so-called Kardashian Kurse is not denied but addressed directly, with Jenner referencing her previous basketball relationships. With a self aware wink, the commercial suggests that while the internet has been busy theorizing, Jenner has been doing something more strategic and likely Kris Jenner approved, betting on it.
SKIMS has come a long way since Kardashian first launched the shapewear label in 2019 - over the years, she's put out Internet-breaking collabs and even partnered with Team USA to create Milano-Cortina Winter Olympics gear. But with all this excitement, there's still something undeniably appealing about going back to the basics - and it seems like Kardashian is in agreement.
"I'm just not a judgmental person like that, so I try not to pay attention to it," she said. "But I think that no one knows unless they're in my shoes what I'm dealing with and how we have to manage certain things from the outside world or even in our life that we have to go through together." She tried to clear up how some may view her parenting style.
She donned a strapless light brown tube bra over a fitted dark brown tank top, featuring a plunging halter-neck collar and slightly cropped hem, to create a layered workout ensemble. She paired her dual tops with stretchy flared yoga pants, which she scrunched up on one side to create a high-low contrast. She topped her 'fit with a khaki-hued cargo track jacket, featuring a boxy frame and oversized pockets.
Here's the thing - looking expensive is way less about your bank account and way more about picking the right pieces. All of the cute-as-hell outfits below feature polished, on-trend details that will make you look like you spent way more than you did. From easy everyday staples to statement pieces you'll actually want to wear, these finds are proof you can serve luxury vibes even on a budget.
The chokehold animal prints have on the fashion cadre continues, and this year, more patterns are growing in popularity. Tiger stripes have found fans in Rihanna and Kim Kardashian, while Elsa Hosk cosigned the regal zebra's streaks. Even Dalmatians' spots will be getting their due soon, as seen on the Fall/Winter 2026 runways of New York Fashion Week. No one motif, however, is as consistently beloved as the leopard print. Kylie Jenner's recent look proves just that.
When it comes to assembling an on-the-go outfit, this fashion writer looks no further than tried-and-true loungewear pieces-think: hoodies, leggings, joggers, etc. And though I love the fan-favorite looks from labels like Vuori, Beyond Yoga, and Skims (to name just a few), it's no secret they can cost you a pretty penny. So, I always recommend shopping for these popular styles on Amazon for way less.
