#smartphone-monetization

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#advertising
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Growth hacking
fromEntrepreneur
7 hours ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
#marketing
Marketing
fromInc
11 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
2 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromInc
11 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
2 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Online marketing
fromVerticalResponse
57 minutes ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Mobile UX
fromGSMArena.com
1 day ago

Deals: Galaxy S26 series, Galaxy Z Flip7 discounted, Pixels get price cuts

Samsung's Galaxy S26 lineup and other devices are available at significant discounts, making them attractive options for buyers.
Marketing tech
fromMiami Herald
2 days ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.
Business intelligence
fromFairbanks Daily News-Miner
1 day ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
#openai
Artificial intelligence
fromFuturism
1 day ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromDigiday
2 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Artificial intelligence
fromFuturism
1 day ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromDigiday
2 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
#amazon-luna
Video games
fromEngadget
2 days ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Games
fromThe Verge
2 days ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Video games
fromEngadget
2 days ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Games
fromThe Verge
2 days ago

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.
Venture
from24/7 Wall St.
2 days ago

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.
#youtube-premium
Games
fromKotaku
2 days ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Media industry
fromLifehacker
1 day ago

YouTube Is Raising Prices for Premium Subscribers

YouTube Premium prices are increasing, causing user frustration and dissatisfaction with the service.
Games
fromKotaku
2 days ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Media industry
fromLifehacker
1 day ago

YouTube Is Raising Prices for Premium Subscribers

YouTube Premium prices are increasing, causing user frustration and dissatisfaction with the service.
Bootstrapping
fromEntrepreneur
1 day ago

How I Went From Side Hustle to 7 Figures in 12 Months Using 4 AI Tools (No Tech Skills Needed)

Most side hustles fail due to lack of systems, not effort; AI tools can automate tasks for solopreneurs.
E-Commerce
fromEntrepreneur
2 days ago

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.
Apple
fromAdExchanger
3 days ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
Information security
fromTechRepublic
2 days ago

Microsoft: Third-Party Android Vulnerability Leaves Over 50M Users Exposed

A critical flaw in the EngageLab SDK allowed malicious apps to exploit trusted permissions, affecting over 50 million Android users.
#meta
Law
fromwww.bbc.com
2 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Artificial intelligence
fromTechCrunch
3 days ago

Meta AI app climbs to No. 5 on the App Store after Muse Spark launch | TechCrunch

Meta's AI app surged to No. 5 in U.S. App Store after launching Muse Spark, a significant upgrade over previous models.
Law
fromwww.bbc.com
2 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Artificial intelligence
fromTechCrunch
3 days ago

Meta AI app climbs to No. 5 on the App Store after Muse Spark launch | TechCrunch

Meta's AI app surged to No. 5 in U.S. App Store after launching Muse Spark, a significant upgrade over previous models.
Deliverability
fromAWeber
2 days ago

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.
Exercise
fromEntrepreneur
3 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Television
fromCBR
2 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
Board games
fromVG247
6 days ago

Heartopia celebrates 30 million downloads with new outfits, permanent price cuts

Heartopia celebrates 30 million downloads with The Whimsical Tea Party event, featuring new outfits, building materials, and reduced prices for pet outfits.
fromTechCrunch
3 hours ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
Digital life
fromWIRED
9 hours ago

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

Excessive screen time raises health concerns, yet some individuals, like Morgan Dreiss, embrace it as a normal part of their lives.
#youtube
Online marketing
fromThe Cool Down
21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Online marketing
fromArs Technica
2 days ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
4 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromThe Cool Down
21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Online marketing
fromArs Technica
2 days ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
4 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromExchangewire
3 days ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Apple
fromwww.businessinsider.com
2 days ago

Meta's Muse Spark sent its AI app soaring up the App Store rankings

Meta AI's Muse Spark app saw a significant surge in downloads, reaching an all-time high in daily web visitors in the US.
#creator-economy
Media industry
fromDigital Trends
2 days ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.
Media industry
fromDigital Trends
2 days ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.
Information security
fromThe Hacker News
2 days ago

Browser Extensions Are the New AI Consumption Channel That No One Is Talking About

AI browser extensions pose significant security risks, often overlooked, with vulnerabilities and access that can compromise enterprise networks.
Video games
fromBusiness Matters
4 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Growth hacking
fromEntrepreneur
6 days ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
#applovin
Marketing tech
fromInvesting.com Australia
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
from24/7 Wall St.
3 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com Canada
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
fromInvesting.com South Africa
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
Marketing tech
fromInvesting.com Australia
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
from24/7 Wall St.
3 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com Canada
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
fromInvesting.com South Africa
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
fromForbes
1 day ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
fromExchangewire
2 days ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.
Media industry
Apple
fromMarTech
5 days ago

Apple Maps' ads shift focus to context and intent | MarTech

Apple is introducing ads in Maps, creating a new competitive landscape for marketers against Google with a focus on contextual targeting.
Mobile UX
fromTECHBOOK
1 week ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
#social-media
Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
5 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromTech Times
2 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
5 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Marketing
fromEntrepreneur
2 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
fromBenzinga
3 days ago

A Vending Machine Business Finally Took Off After Multiple Failed Ideas. Now They Say, It's Not As Passiv

"Vending is NOT fully passive income. I'd call it semi-passive, like 70% passive. Social media makes it look like you fill machines once a month and money rains in."
Online marketing
#apple
Apple
from24/7 Wall St.
5 days ago

Apple Holds Steady: UBS Keeps Neutral Rating as App Store Growth Slows to 7% in March Quarter

Apple's App Store growth has slowed to 7%, raising concerns about its Services segment's momentum despite a steady overall growth forecast.
Apple
from24/7 Wall St.
5 days ago

Apple Holds Steady: UBS Keeps Neutral Rating as App Store Growth Slows to 7% in March Quarter

Apple's App Store growth has slowed to 7%, raising concerns about its Services segment's momentum despite a steady overall growth forecast.
#facebook
Social media marketing
fromBGR
1 day ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Social media marketing
fromBGR
1 day ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Marketing tech
fromGeeky Gadgets
2 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Digital life
fromTechSpot
4 days ago

Which mobile app was the first to reach 1 billion users?

Reaching a billion monthly active users signifies a software's essential role in daily life and digital interaction.
Social media marketing
fromForbes
3 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Online marketing
fromModern Retail
3 days ago

A group of seven-figure Amazon sellers is planning a one-day ad boycott as payment changes squeeze cash flow

Amazon sellers are organizing a one-day boycott of advertising on April 15 to protest a new payment policy affecting their cash flow.
#ai
Marketing
fromFast Company
3 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
3 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
fromEntrepreneur
4 days ago
Marketing tech

This AI Agent 'Lives in Your Texts' and Just Wants You to Have Fun

The Nudge is an AI agent that plans and books activities based on user preferences.
Marketing
fromFast Company
3 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
3 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromMarTech
2 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Media industry
fromAndroid Police
1 week ago

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.
Marketing
fromMarTech
4 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Online marketing
fromMiami Herald
5 days ago

How to generate passive income by selling digital products and growing your online audience

Digital products enable creators to generate passive income by selling knowledge or creative output repeatedly without manual delivery.
Social media marketing
fromLindsey Gamble
5 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Marketing tech
fromEMARKETER
2 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromNeil Patel
3 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
#ai-in-advertising
Marketing tech
fromForbes
4 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
fromGSMArena.com
1 month ago

WhatsApp is allegedly launching a subscription service

WhatsApp is now rumored to be soon introducing a premium tier. This will be called WhatsApp Plus. It's said to offer several additional customization options to change the app theme, app icon, and accent colors, including 14 new icons and multiple color choices and interface elements.
Mobile UX
fromEMARKETER
3 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromExchangewire
4 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
#google
fromBenzinga
4 days ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
4 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
4 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
4 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromForbes
4 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
fromThedrum
2 months ago

Which UA model is right for you? the case for CPA in mobile

For example, CPA models tend to be very popular with on-demand apps or apps with subscription models based on, say, a free trial event. Examples of these include fitness apps (such as Peloton and Obe Fitness) or entertainment or VOD apps (such as Showtime, VUDU etc). In these instances, CPA is preferable as a performance model because it's easier to optimize towards a certain fixed price based upon fixed subscription fees and expected conversion rates.
Marketing tech
fromTechCrunch
1 month ago

AI-powered apps can make money, but struggle with long-term retention, new data shows | TechCrunch

AI integration in apps does not guarantee profitability; AI-powered apps experience 30% faster subscriber churn than non-AI apps at the median.
fromAndroid Police
1 month ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
fromExchangewire
1 month ago

Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

In the fintech vertical, where growth depends on trust, the decision to monetise through in-app advertising is a bold bet, one that could backfire if a bad ad experience undermines user confidence. But Toss, South Korea's leading fintech super app with over 25 million users, turned that risk into a major revenue win by implementing filters based on user-level relevance and using behavioural signals and first-party data to block disruptive or inappropriate ad categories.
Marketing tech
fromThe Drum
2 months ago

The 'In-App Gap': where premium eyeballs go to waste

In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.
Marketing tech
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