Last summer, Blake Lively found herself at the center of an online backlash, accused of being dismissive and annoying during the press tour for It Ends With Us. The criticism escalated rapidly on social media platforms, leading to a significant smear campaign against her, apparently orchestrated by Justin Baldoni's PR team. Text messages revealed a calculated plan to vilify Lively in light of her complaints against Baldoni, hoping to sway public perception ahead of a potential legal battle.