Bicycling
fromThedrum
4 hours agoThe Battle of the Bikes: which motorbike brand is top hog?
Digital marketing performance of naked bike brands varies significantly, with some excelling in SEO, UX, and social media while others lag behind.
George Russell stated, 'You wouldn't want to lose Max because we all enjoy racing against him, said Russell. But he has achieved what most drivers dream of, which is winning a world championship and he has got four of them.'
The 2026 Stingray is the first version of this car where the design language inside matches the sculptural ambition of the body. Everything before this was a supercar exterior with a parts-bin cockpit. That tension is finally resolved.
What the bikes lacked in horsepower against the Kawasakis and Ducatis, they more than recovered in stability and handling. On March 6, 1976, Butler & Smith rider Steve McLaughlin crossed the line first in the inaugural AMA Superbike Championship Series race, with teammate Reg Pridmore a photo finish behind him.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
Brooklands was built in the Surrey countryside and was the brainchild of Hugh and Ethel Fortescue Locke King. When it opened in 1907, it was the world's first purpose-built, banked motor racing circuit. With road racing banned on the British mainland, it quickly became the country's motorsport capital, as well as home to equally intrepid early aviators.
The project was originally intended to be much less, simply a garage for the owners' current beloved collection of five Porsches-two convertibles, a coupe, an SUV, and an electric sedan. But as they started talking, says lead architect Carl Baker, the mission crept to include "the ability to indulge all of their hobbies."
We've been involved with the business for five years now. It's an incredible brand with lots of legacy and great values, and there's a long-term plan here. That was supported by two things last year: Carlos joining us, who obviously saw the opportunity when it came to wanting to win; and finishing fifth. And that just supported our story of going back to the top.
We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.
In a more-natural habitat - the serpentine road course of Sonoma Raceway - this 1,250-horsepower hybrid advances its case as the fastest production car in American history, and among the speediest to ever roam this planet's surface.
The vibration into the chassis is causing a few reliability problems: mirrors falling off, tail lights falling off, all that sort of thing, which we are having to address. Fernando [Alonso] is of the feeling that he can't do more than 25 laps consecutively before he risks permanent nerve damage to his hands.
The American automotive landscape is changing after a period that saw tighter emissions rules push automakers toward more efficient, quieter powertrains and prompted shifts away from big V8 engines. But many of those regulations, including the federal EV incentives, have fallen away, leading automakers that once promised to discontinue the gas-hungry engines to reinvest in V8 offerings - especially in full-size trucks and performance cars.
The best custom builds do not just remix old ideas. They ask what those ideas would look like if they were born today, with access to current tools, materials, and manufacturing processes. The SP40 Restomod Speedster is that question answered in carbon and billet. It takes the stance and spirit of a 1930s streamliner, that long, low, purposeful shape built for speed rather than comfort, and reimagines it through the lens of modern coachbuilding.