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2 hours agoTesla Roadster unveiling set for this month: what to expect
Enthusiasts demand Tesla honors the original vision of the Roadster, prioritizing performance over safety features in its upcoming production model.
Together, we developed a high-voltage battery system that unlocks the full potential of the new cylindrical cells in record time, delivering significant improvements in energy, range, and charging performance.
We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
The project was originally intended to be much less, simply a garage for the owners' current beloved collection of five Porsches-two convertibles, a coupe, an SUV, and an electric sedan. But as they started talking, says lead architect Carl Baker, the mission crept to include "the ability to indulge all of their hobbies."
We look at the 2030 target as a floor of our ambitions, always acting in the long-term interest of our brand, safeguarding exclusivity above all. That is not how automakers talk. That is how luxury houses talk.
In a more-natural habitat - the serpentine road course of Sonoma Raceway - this 1,250-horsepower hybrid advances its case as the fastest production car in American history, and among the speediest to ever roam this planet's surface.
The vibration into the chassis is causing a few reliability problems: mirrors falling off, tail lights falling off, all that sort of thing, which we are having to address. Fernando [Alonso] is of the feeling that he can't do more than 25 laps consecutively before he risks permanent nerve damage to his hands.
Cadillac's response was to design specifically for that liminal space. The testing livery features what they call "the Cadillac precision geometric pattern" in gloss and matte sequences, turning functional camouflage into brand vocabulary. They're using the constraint of secrecy to communicate design philosophy, establishing that their approach blends automotive prototype discipline with motorsport theater. The giant Cadillac crest draped across the engine cover isn't trying to hide anything. It's declaring that the space between stealth and spectacle is itself worth designing for.