#sprite

#sprite

"Making the first-ever signature Sprite Sound is the type of artistic collaboration I love, since we both stand for empowering artists and authentic self-expression," Mustard said. "Sprite is iconic and a legend in music culture, and I made the new sonic identity to be intense, crisp and just as iconic as the brand."

If you thought Sprite was just sitting on the sidelines, think again. The iconic beverage brand is making a major statement in the basketball world with a brand-new collection of limited-edition cans that celebrate both NBA teams and the rising stars of Unrivaled women's basketball. This isn't just another marketing play: it's a full-court press that honors local fandom, basketball culture, and the athletes pushing the game forward.