#stadium-partnerships

[ follow ]
#uefa
European startups
fromwww.theguardian.com
16 hours ago

Sponsorship revenue for Uefa's club competitions set to break 1bn barrier

Uefa is set to exceed 1 billion euros in annual commercial revenues from club competitions, significantly increasing overall earnings to over 6 billion euros.
European startups
fromwww.theguardian.com
16 hours ago

Sponsorship revenue for Uefa's club competitions set to break 1bn barrier

Uefa is set to exceed 1 billion euros in annual commercial revenues from club competitions, significantly increasing overall earnings to over 6 billion euros.
MMA
fromSherdog
6 hours ago

MVP interested in promoting MMA 'over the long term' after Rousey vs. Carano

Most Valuable Promotions aims for a long-term presence in MMA, starting with a high-profile debut event on May 16.
#retail-media
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#nfl
National Football League
fromESPN.com
23 hours ago

NFL hires Brian Flinn as senior VP of global flag football

Brian Flinn appointed as NFL's senior vice president of global flag football to drive international expansion and growth of the sport.
Media industry
fromESPN.com
4 days ago

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.
Media industry
fromPoynter
4 days ago

Report: Justice Department investigating America's favorite sport - Poynter

The NFL dominates television viewership, with 46 of the top 50 telecasts in 2025 being NFL games.
National Football League
fromESPN.com
23 hours ago

NFL hires Brian Flinn as senior VP of global flag football

Brian Flinn appointed as NFL's senior vice president of global flag football to drive international expansion and growth of the sport.
Media industry
fromESPN.com
4 days ago

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.
Media industry
fromPoynter
4 days ago

Report: Justice Department investigating America's favorite sport - Poynter

The NFL dominates television viewership, with 46 of the top 50 telecasts in 2025 being NFL games.
#fifa-world-cup
NYC LGBT
fromwww.amny.com
6 days ago

Sports Illustrated Stadium to host 2026 World Cup fan festival this summer | amNewYork

The 2026 FIFA World Cup fan festival is relocated to the NYNJ World Cup 26 Jersey Fan Hub in Harrison, NJ.
NYC LGBT
fromwww.amny.com
6 days ago

Sports Illustrated Stadium to host 2026 World Cup fan festival this summer | amNewYork

The 2026 FIFA World Cup fan festival is relocated to the NYNJ World Cup 26 Jersey Fan Hub in Harrison, NJ.
Marketing tech
fromAdExchanger
10 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
fromBlueJaysNation
1 day ago

Around the League: Eight fan-favourite giveaways taking over ballparks

The Captain's Hat giveaway by the Miami Marlins on May 3 represents the team's sea-related branding and has a design that appeals to fans beyond the stadium.
Boston Red Sox
#ac-milan
fromSempreMilan
1 day ago
AC Milan

MN: Milan 'held hostage' by RedBird as questions arise about the longevity of the project

fromSempreMilan
1 day ago
AC Milan

MN: Milan 'held hostage' by RedBird as questions arise about the longevity of the project

#world-cup
World politics
fromwww.theguardian.com
1 day ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.
Boston
fromBoston.com
4 days ago

Special World Cup ticket sales shatter Commuter Rail records in first day

The MBTA sold over 17,450 special World Cup train tickets in one day, breaking previous sales records.
World politics
fromwww.theguardian.com
1 day ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.
Boston
fromBoston.com
4 days ago

Special World Cup ticket sales shatter Commuter Rail records in first day

The MBTA sold over 17,450 special World Cup train tickets in one day, breaking previous sales records.
Chelsea
fromwww.fourfourtwo.com
18 hours ago

Chelsea financial accounts reveal why Blues must become a selling club immediately

Chelsea's financial strategy involves selling assets to its parent company for immediate profits, raising concerns about compliance and operational losses.
Women
fromESPN.com
22 hours ago

Commissioner: WNBA eyeing first international game in 2027

WNBA plans to play a game outside North America for the first time in 2027, expanding its global reach.
Toronto Maple Leafs
fromwww.theguardian.com
1 day ago

As Bologna thrive, sister club CF Montreal have been left in the dust

CF Montreal's rebranding faced fan backlash, and the team struggles with poor performance, leading to a coaching change after a disappointing start to the season.
#miami-marlins
Miami Marlins
fromMarlin Maniac
1 day ago

Braves series gives Miami Marlins first chance to prove this team is different

The Miami Marlins are struggling, having lost seven of their last ten games, and face a challenging series against the Braves.
fromMarlin Maniac
1 week ago
Miami Marlins

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
Miami Marlins
fromMarlin Maniac
1 day ago

Braves series gives Miami Marlins first chance to prove this team is different

The Miami Marlins are struggling, having lost seven of their last ten games, and face a challenging series against the Braves.
Miami Marlins
fromMarlin Maniac
1 week ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
Online marketing
fromAdExchanger
1 day ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Soccer (FIFA)
fromwww.fourfourtwo.com
1 day ago

Champions League to DITCH star ball design, in biggest brand shift for decades

The Champions League ball will be redesigned in 2027 after Adidas lost the supply rights to Nike following a tender process.
fromwww.theguardian.com
1 day ago

Sticker shock: LA residents alarmed by price of 2028 Olympics presale tickets

Many residents found the $28 tickets quickly sold out or unavailable for more popular sports like gymnastics and track and field, and were left instead with exponentially more expensive tickets.
Los Angeles
#bayern-munich
Bayern Munich
fromBavarian Football Works
4 days ago

Max Eberl outlines 'significant' task list at Bayern Munich

Max Eberl manages Bayern Munich's squad construction under financial constraints while focusing on academy development and maintaining competitive quality.
Growth hacking
fromEntrepreneur
2 days ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
fromSoccer News
2 days ago

Inter Miami 2-2 New York Red Bulls: Hosts held again at Nu Stadium - Soccer News

New York struck first in the 15th minute when Julian Hall held up two home defenders in the right channel before brilliantly cutting back and picking out Jorge Ruvalcaba, who finished calmly.
Chicago Bulls
fromBleacher Nation
3 days ago

Should I Consider Team Travel Fatigue When Sports Betting? - Bleacher Nation

Travel fatigue refers to the cumulative physical and mental drain that comes from crossing time zones, sleeping in unfamiliar environments, and competing on compressed schedules. It is not just about being tired from a long flight.
Chicago Cubs
Manchester United
fromSoccer News
3 days ago

San Diego FC v Minnesota United: Varas expecting high-level MLS tussle - Soccer News

San Diego FC anticipates a challenging match against Minnesota United, emphasizing their strong defense and counter-attacking capabilities.
fromMLB Trade Rumors
4 days ago

Broncos' Ownership Group Purchases Minority Share In Rockies

The Rockies specified only that the Penner investment made them the largest minority stakeholder under the Monfort family, which retains majority ownership.
Dallas Cowboys
New York Giants
fromAlleywatch
4 days ago

How Technology Is Transforming the Fan Experience at the 2026 FIFA World Cup in New York

The 2026 FIFA World Cup will utilize advanced technology, including AI and 5G, to enhance operations and fan experiences.
LA Kings
fromMLB Trade Rumors
5 days ago

K.C. Officials Propose Royals' Stadium Plan

Kansas City proposes a $1.9 billion investment plan for a new Royals stadium, with $600 million in city funding and a potential 30-year lease.
New York Knicks
fromwww.amny.com
4 days ago

World Cup host committee names sports superstars as ambassadors for the global event

Eli Manning, Midge Purce, and Josh Hart are named Official World Cup Ambassadors for the FIFA 2026 World Cup in New York/New Jersey.
Barcelona
fromESPN.com
4 days ago

Source: Cincinnati exploring move to bring Neymar to MLS

Neymar is being considered by FC Cincinnati for a potential move to MLS, with discussions about his interest and financial terms underway.
Chicago
fromESPN.com
4 days ago

FIFA adds new, more expensive, World Cup ticket categories

FIFA introduced new high-priced ticket tiers for the World Cup, with prices reaching up to $4,105 for premium seats.
Washington Nationals
fromTalkNats.com
5 days ago

The Washington Nationals Youth Baseball Academy - Much More than a Building | TalkNats.com

Generous donations support youth baseball programs, providing tangible rewards that reinforce core values and encourage scholar athletes at the Washington Nationals Youth Baseball Academy.
Toronto
fromJays Journal
5 days ago

Newest Blue Jay optimistic about his fresh start with the club

Tyler Fitzgerald joins the Toronto Blue Jays for depth amid injuries, seeking a fresh start after a challenging season with the San Francisco Giants.
Exercise
fromEntrepreneur
5 days ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Liverpool FC
fromwww.bbc.com
5 days ago

England star helps non-league club over pitch woes

Jarrod Bowen is funding a new drainage system for Hereford FC to ensure consistent home games and support the local community.
Podcast
fromRAIN News
1 week ago

Baseball's "Massive Opportunity" for audio: Audacys'... um ... pitch

Audacy partners with The New York Mets and Sportsbug to provide real-time digital radio play-by-play of Mets home games with minimal delay.
New York Islanders
fromGothamist
6 days ago

From sparse crowds to selling out MSG: Is women's hockey catching on in NYC?

New York Sirens set a U.S. attendance record with 18,006 fans at Madison Square Garden, reflecting a surge in interest in women's sports.
LA Clippers
fromReadWrite
6 days ago

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.
fromThe Washington Post
6 days ago

Student-athletes more likely to attend school than peers, new research finds

"Kids show up to school when they feel connected to adults, peers and are engaged in something meaningful," said Hedy Chang, chief executive of Attendance Works.
US news
fromESPN.com
6 days ago

PGA Tour vs. LIV in a much different place than it was at 2023 Masters

The upstart, Saudi Arabian-backed LIV was a disrupter designed to become the dominant tour in the sport. It made bold pronouncements while poaching players from the establishment, the United States-based PGA Tour.
Atlanta Braves
AC Milan
fromSempreMilan
4 days ago

Bloomberg: Doubts arise regarding NBA Europe revenues - the concerning figures

NBA Europe proposal may affect AC Milan's financial decisions regarding league participation.
Dallas Cowboys
fromESPN.com
4 days ago

Broncos owners purchase 40% of Rockies, per reports

The Penner Sports Group acquires a 40% stake in the Colorado Rockies, becoming the largest minority partner.
Soccer (FIFA)
fromESPN.com
4 days ago

Why missing Champions League can boost Premier League teams: What data shows

Finishing in the top four is crucial for Arsenal's financial future and competitive viability, despite lacking immediate silverware.
#la28
Los Angeles
fromLos Angeles Times
6 days ago

Commentary: LA28's first Olympics ticket drop flops, leaving locals locked out of events in their own backyards

L.A. locals feel deceived by high ticket prices and limited availability for the LA28 Olympic events, contradicting promises of accessibility.
Los Angeles
fromLos Angeles Times
6 days ago

Commentary: LA28's first Olympics ticket drop flops, leaving locals locked out of events in their own backyards

L.A. locals feel deceived by high ticket prices and limited availability for the LA28 Olympic events, contradicting promises of accessibility.
#mlb
Major League Baseball
fromDodger Blue
3 weeks ago

MLB Expands Gambling Partnerships By Signing Deal With Polymarket

MLB has formed new agreements with Polymarket and the CFTC to enhance integrity in prediction markets amid ongoing gambling issues.
Major League Baseball
fromDodger Blue
3 weeks ago

MLB Expands Gambling Partnerships By Signing Deal With Polymarket

MLB has formed new agreements with Polymarket and the CFTC to enhance integrity in prediction markets amid ongoing gambling issues.
Chicago
fromwww.amny.com
6 days ago

Central Park Tavern brings together faithful sports fans for 1-of-a-kind watch parties | amNewYork

Central Park Tavern offers a unique sports bar experience with a focus on cocktails, diverse events, and a welcoming atmosphere for fans.
Marketing
fromFast Company
2 days ago

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.
Marketing
fromThe Mirror US
2 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
fromHarvard Business Review
2 weeks ago

Treat Nonprofits as Strategic Partners, Not Just Philanthropic Recipients

Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Non-profit organizations
LA Dodgers
fromDodgers Nation
2 weeks ago

Dodgers Unveil Dodger Stadium Change Amid Uniqlo Partnership

The Los Angeles Dodgers sold naming rights to Dodger Stadium to Uniqlo, marking a significant change after 64 years.
fromwww.aljazeera.com
2 weeks ago

US investors bet big on Indian cricket with record billion-dollar IPL deals

No team in the Indian Premier League had ever sold for more than $1bn until a consortium backed by US businessmen agreed on Tuesday to buy the Rajasthan Royals in a deal valued at $1.63bn.
Venture
#publicis-groupe
Media industry
fromDeadline
1 week ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
1 week ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Toronto Maple Leafs
fromTheLeafsNation
1 week ago

MLSE CEO Keith Pelley doesn't believe rebuild is necessary in Toronto

Brad Treliving was fired as general manager of the Toronto Maple Leafs amid speculation of a potential rebuild for the team.
#branded-content
Marketing
fromDigiday
5 days ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing
fromDigiday
5 days ago

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing
fromDigiday
5 days ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing
fromDigiday
5 days ago

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing
fromInc
3 days ago

How to Turn Connections Into Strategic Partnerships That Scale

Strategic alliances require intention, genuine curiosity, and respect to evolve from casual connections into high-impact partnerships.
Marketing tech
fromTechCrunch
3 weeks ago

Polymarket continues its partnership spree with a Major League Baseball deal | TechCrunch

MLB designated Polymarket as its official prediction market partner, granting exclusive data access and logo usage while establishing an integrity framework with the CFTC.
Los Angeles
fromLos Angeles Times
2 weeks ago

Commentary: What is the Angels' future in Orange County? In Anaheim, uneasy lies the halo

The future of the Angels and Angel Stadium remains uncertain as the lease expires in six years, prompting potential discussions on renovation or replacement.
LA Dodgers
fromDodgers Nation
4 weeks ago

Dodgers Land New Dodger Stadium Sponsorship Deal With Japanese Company

The Los Angeles Dodgers secured a sponsorship agreement with Uniqlo for their baseball field while preserving Dodger Stadium's historic name.
#sports-marketing
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromDigiday
1 week ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
2 weeks ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromFuncheap
1 month ago

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
Fundraising
fromBusiness Insider
1 month ago

KKR's $1.4 billion sports bet started with a decade-old relationship

KKR acquired Arctos Partners for $1.4 billion, building on a decade-long relationship with founder Ian Charles that began through a 2016 secondaries collaboration.
Canada news
fromwww.cbc.ca
1 month ago

CBC Sports reunites with Canadian Elite Basketball League, striking 5-year partnership | CBC Sports

CBC Sports and the Canadian Elite Basketball League announce a five-year partnership featuring championship broadcasts on CBC-TV and streaming on CBC Gem and YouTube.
Marketing
fromDigiday
3 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Chelsea
fromThe Chelsea Chronicle
1 month ago

Chelsea's back-up option if Red Bull shirt sponsor deal doesn't happen

Chelsea's IFS sponsorship ends this season, with Red Bull, Oracle, or airlines as potential replacements depending on Champions League qualification.
Marketing
fromDigiday
3 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Music
fromEntrepreneur
2 months ago

How This $2 Billion Sound Company is Trying to Change Live Sports

Sweetwater is betting immersive audio and invisible technology will make live sports experiences centered on sound, feeling, and emotion, enhancing premium fan engagement.
US politics
fromESPN.com
2 months ago

White House partners with Fanatics, pro leagues

Major U.S. sports leagues and organizations will display a USA 250 patch and logo on uniforms and gear throughout the 250th-anniversary year.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Major League Baseball
fromDefector
2 months ago

Major League Baseball Is Determined To Rain On Its Own Parade | Defector

Baseball will soon trade congratulation for outrage as an anticipated owners' lockout over a salary cap overshadows Hall of Fame celebrations.
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
fromDigiday
1 month ago

How the MLS plans to convert World Cup interest into lasting soccer fandom

This summer's soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul - all taking place in the U.S and Mexico. But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a passing interest in the World Cup into long-term soccer fans of Inter Miami, New York City FC or the Seattle Sounders.
Soccer (FIFA)
fromwww.mercurynews.com
2 months ago

Do sports have a future at Oakland Coliseum? The A's may hold the keys.

The Oakland A's last played baseball in this city over a year ago, but the franchise still holds both a potential ownership stake in the Coliseum and the decisive ability to reject groups that seek a longer residency there. It is an uncomfortable arrangement that comes at a turning point for the Coliseum property, where lucrative private events could bring an end to live sports played at the iconic stadium.
Soccer (FIFA)
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