They meet whatever half-formed idea they already associate with the category, and that idea ends up doing a lot more work than the product itself. Someone hears "AI tool for business" and immediately imagines Hollywood robots or their boss replacing half the team. Someone hears "blockchain platform," and their mind jumps to a chart going straight down. A buyer sees a proptech product and wonders whether it'll complicate an already stressful process.
To deny one's own experiences is to put a lie into the lips of one's own life. It is no less than a denial of the soul. The concept I stick to - my core principle - is simple: I write in plain English, and only when I actually have something to say.
In the "Arabian Nights" ( The Thousand and One Nights) story collection, a young Persian queen named Scheherazade prevents the king's plans to execute her by telling a succession of stories so enthralling that the king doesn't want to miss the endings. In "The Crow and the Pitcher," one of Aesop's fables, a thirsty crow can't reach the water in a tall jug, so it drops pebbles into the jug until the water rises to its beak.
We've all been there. Someone starts telling a story, and within seconds, your mind starts wandering. Maybe you pull out your phone, suddenly remember an urgent email, or find yourself mentally reorganizing your weekend plans. The storyteller doesn't notice. They keep going, completely unaware that they've lost their audience. After interviewing over 200 people for various articles, I've noticed patterns in how people communicate their experiences. Some captivate you from the first word, while others lose you before they've even gotten to the point.
10 Cloverfield Lane Mary Elizabeth Winstead, John Goodman and John Gallagher Jr are locked in an underground bunker for the majority of this left-field sequel to Cloverfield, with thrilling results. In the film's final throes, Winstead's character exits the bunker, and finds that her captor was telling the truth about an alien invasion above - a twist that completely and ruinously dissipates the hard-earned tension that came before.
A writer is a kind of magician. Their job is to create living, three-dimensional people out of the ordinary stuff of ink and paper. This is no easy task, because readers can't literally hear, touch, or observe a character. Everything that defines a human being in real life-the physical space they occupy, or how they smell, feel, and sound-is stripped away, replaced by description. But authors have one major, mystical advantage: They can show you what's happening inside of someone's brain.
At least one fundamental human trait persists in the smartphone era: People seem to love a challenge. The internet teems with viral competitions, gamified health apps, and "life-maxxing" exercises of many kinds. Even those who resist the lure of screens-by, for instance, reading books-are frequently doing so with a kind of competitive zeal. A University of Pennsylvania professor has built a strict, rules-based classroom cult around reading.
You may know the story by now: Rachel Reid began posting what would become Heated Rivalryon the fan-fiction site Archive of Our Own, one chapter at a time. Eventually, the Halifax-based author reportedly removed the posts, reworked the book, submitted it to publishers, and sold it in 2019 to Carina Press, a digital-first imprint at Harlequin. While the first book in her "Game Changers" series found a solid fan base among romance readers, no one expected just how many more would join them.
When the people who are after me get here, they'll arrest me and put me on trial, or they'll disappear me to some black site. Or they won't bother with any of that and they'll just kill me. All of these seem like plausible outcomes, but in the novel's prologue, the narrator seems much more confident of her success: I am a fucking genius, a gorgeous fucking genius, and the only thing left to do is sit down and write.
