#strategic-marketing

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fromThe Drum
1 month ago

No, a TikTok probably won't grow your luxury brand in the long term

A heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'
Fashion & style
Marketing tech
fromMarTech
3 months ago

3 ways to turn tariff turmoil into marketing gold | MarTech

Brands can convert trade tensions into loyalty opportunities through education.
Diversification and global expansion can mitigate the risks of tariff disruptions.
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