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Media industry
fromWorld Economic Forum
19 hours ago

Understanding Value in Media: Perspectives from Consumers and Industry

Consumers pay for subscriptions because subscriptions signal higher content quality and stronger personal data protection, building trust in established news and streaming brands.
Marketing
fromBevindustry
4 months ago

AB InBev, Netflix announce global brand partnership

AB InBev and Netflix launched a global partnership integrating beer brands with Netflix content through co-marketing, title integrations, live-event sponsorships, and worldwide consumer activations.
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