#subscription-feature
#subscription-feature
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#advertising #youtube-premium #social-media #youtube #email-marketing #streaming-services #meta #marketing
fromTechCrunch
2 days agoX says it's reducing payments to clickbait accounts | TechCrunch
Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
fromDigiday
1 month agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Online marketing
fromSitePoint Forums | Web Development & Design Community
1 month agoBeen quietly charging clients $100/mo for something that costs me almost nothing and I'm surprised more devs aren't doing this
A 20-year-old web developer monetizes post-launch client support by offering AI-powered call handling and inquiry management as a €100/month recurring service to 32 clients.
fromGSMArena.com
1 month agoWhatsApp is allegedly launching a subscription service
WhatsApp is now rumored to be soon introducing a premium tier. This will be called WhatsApp Plus. It's said to offer several additional customization options to change the app theme, app icon, and accent colors, including 14 new icons and multiple color choices and interface elements.
Mobile UX
fromTNW | Insights
2 months agoThe rise of the always-on economy: subscriptions beyond streaming
Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public.
Business
fromZDNET
2 months agoWhich AI tools are worth paying for? Here are subscriptions I'm keeping - and why
Leading the pack has been the rise in agentic coding tools. These tools, such as Gemini Jules, Claude Code, and OpenAI Codex, are capable of writing entire programs and products. I put both Codex and Claude Code to the test, creating four plug-in add-on security products for WordPress using Codex, as well as a full-featured iPhone app using Claude Code.
Artificial intelligence
fromAdExchanger
2 months agoCan I Help You Find Something?; The Streaming Fortress Prison | AdExchanger
Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
fromThedrum
2 months agoWhich UA model is right for you? the case for CPA in mobile
For example, CPA models tend to be very popular with on-demand apps or apps with subscription models based on, say, a free trial event. Examples of these include fitness apps (such as Peloton and Obe Fitness) or entertainment or VOD apps (such as Showtime, VUDU etc). In these instances, CPA is preferable as a performance model because it's easier to optimize towards a certain fixed price based upon fixed subscription fees and expected conversion rates.
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