#super-bowl-marketing

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Artificial intelligence
fromLos Angeles Times
3 hours ago

Battle of the AI brands: What's behind the bad blood between OpenAI and Anthropic

OpenAI and Anthropic, two leading AI companies with shared origins but divergent philosophies, are engaged in an intense rivalry over AI development approaches, with OpenAI prioritizing rapid public releases and Anthropic emphasizing cautious, controlled deployment.
Marketing
fromwww.marketingdive.com
3 weeks ago

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

Chipotle will drop up to $1 million in free entree codes on Instagram Reels during the Super Bowl to highlight real ingredients.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
2 months ago

Super Bowl Gives Brands a Chance to Make Fans for Life | Muse by Clios

My biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to coexist within the Super Bowl. Those that do-like Rocket Mortgage and Uber Eats in 2025-can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two teams as well as their fans.
Marketing
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