fromDigiday
2 days agoAmid economic pressure, brands usher in Black Friday by trimming deals
Black Friday and Cyber Monday are big moneymakers for brands, and companies are feeling extra pressure to squeeze the most they can out of every sale in today's economic environment. For months, brands have grappled with higher costs of goods, changes to their supply chains and low consumer confidence. Retail executives know that shoppers expect promotions for Cyber Week, but they also want to ensure their balance sheets are strong going into 2026.
E-Commerce