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fromExchangewire
1 week ago

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
Environment
fromEarth911
2 weeks ago

Sustainability In Your Ear: Luke Purdy, Wieden+Kennedy's Director of Sustainability, on Advertising's Power To Change

Advertising agencies can drive responsible consumption by integrating sustainability as business strategy, reporting to finance, adopting carbon removal, and prioritizing authentic storytelling over greenwashing.
fromAdExchanger
1 month ago

The Business Case For Carbon Cuts | AdExchanger

When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech talking point. One of the company's co-founders, Brian O'Kelley, is often called the " godfather of ad tech," so his ideas tend to set the industry's agenda. The original thesis centered on the notion that measuring the emissions volume of online ads is the first step toward taking action to reduce them.
Marketing tech
Marketing tech
fromExchangewire
6 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital unveils a new brand identity, introducing a unified ad revenue platform focused on innovation and empowering publishers with advanced monetization tools.
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