The Scientific Method's Coming To TV Advertising. That's Good For CMOs
Data and machine learning are turning TV and connected-TV advertising into measurable experiments that link creative exposure directly to business outcomes.
When the World Series goes into extra innings, how much extra ad revenue does Fox rake in?
Extra-inning MLB games can exhaust national ad inventory, increase total commercials, and complicate ratings because extended runtime leads to viewer drop-off.
Advertisers Still Love Television Entertainment Channels: Here's Why | HackerNoon
Television continues to dominate the entertainment landscape, particularly in providing audiences with a variety of engaging content like sitcoms, dramas, and reality TV.