#the-guardian

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fromDigiday
2 months ago

The Guardian bets on unified programmatic ad selling as curation gains ground

The Guardian is streamlining its programmatic advertising operations to simplify global ad buying for advertisers.
fromwww.theguardian.com
2 months ago

A hard hat, a hi-vis jacket and a stepladder: my very scientific suitcase stress test

Suitcase durability is best assessed through practical drop-testing rather than marketing claims.
Mobile UX
fromCreative Bloq
3 months ago

"This is just the start:" How The Guardian approached its first major redesign in 10 years

The Guardian's redesign aims to enhance mobile experience due to evolving user needs since 2015, unifying web and app platforms.
Marketing tech
fromCreative Bloq
4 months ago

The best prints ads of the 2010s, as picked by experts

Print ads remained effective in the 2010s despite digital disruption, utilizing creativity and topicality to engage consumers.
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